More Bling for the Buck: Making a Statement with Moissanite
MORRISVILLE, N.C., Oct. 15, 2013 /PRNewswire/ -- Once upon a time, when a man found the girl of his dreams, it was the start of a very stressful period in his life. If he didn't have an heirloom or family ring to present to his bride-to-be, or tens of thousands of dollars to spend, a process began that has discouraged even the best of suitors: finding the perfect ring.
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"Society tells us that three months of a man's income must be budgeted for the cost of the engagement ring. That 'rule' was really the result of a very effective marketing campaign," explains Randall M. McCullough, CEO of Charles & Colvard, Ltd., the exclusive global supplier of the moissanite gem. "Basically, it created a subtle standard--or maybe a not-so-subtle one--so that men would feel an obligation to spend more money on engagement rings."
However, when an economic shift occurs--such as the recent "Great Recession" in the U.S.--people question what they spend their money on and how to spend it more wisely. And technology, including the web, has made it much easier for consumers to be more effective shoppers. Rather than diamonds, some couples are opting for moissanite, a unique, near-colorless created gemstone that is distinct from other gemstones and jewels based on its exceptional fire, brilliance, luster, durability and rarity. It may be the only gem to exceed the fire and brilliance of diamonds at a fraction of the cost.
"People today are much more conscious of the value of their money," says McCullough. "They are much more educated, they do more research, they are more savvy. If they can get the same quality for less, they do. Consumers today are just smarter."
"People are catching on," he continues. "On our website Moissanite.com and through certified retailers, moissanite engagement ring purchases signal an increasing trend. Couples are getting more bling for the buck--and that's just brilliant."
This is great news for brides-to-be. Now every woman can have the ring she wants--without starting her marriage in debt. For more information about moissanite, please visit www.moissanite.com.
Contact:
Susan Forman, Dian Griesel Int'l., 212.825.3210
SOURCE Charles & Colvard, Ltd.
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