More and More Patients Turn to Their Orthodontist for Teeth Whitening Services

SOUTH BEND, Ind., April 8, 2011 /PRNewswire/ -- The long awaited day has arrived and Brianna Miller, a 15-year-old freshman, is eager with anticipation. "I've had braces since sixth grade," she says, "and I've been waiting for this day for a long time." Today, not only will Brianna have her braces removed, but she and her father will also discuss teeth whitening options with her orthodontist. "All of my friends had their teeth whitened after they got their braces off and I plan on doing the same . . . provided my dad says 'okay'," she adds after a quick glance at her father.

(Photo: http://photos.prnewswire.com/prnh/20110408/AQ79621)

For Brianna and many other patients, Venus White Ultra is an ideal at-home whitening choice for post orthodontic treatment.

Venus White Ultra by Heraeus is a unique take-home whitening system comprised of seven upper and seven lower pre-filled, disposable whitening trays. "Venus White Ultra is an especially popular product for post-orthodontic treatment because no chair time or impressions are required," explains Amy Loucks, product manager for Venus White Ultra.

Each disposable tray of Venus White Ultra is pre-filled with mint-flavored, 11.2% hydrogen peroxide gel; after use, teeth are visibly whiter in just three days.

According to the American Academy of Cosmetic Dentistry, tooth whitening remains the most requested cosmetic dental procedure by patients of all ages. Many patients are now turning to professionally dispensed tooth whitening because of the convenience and affordability of at-home applications. After consulting with her orthodontist, Brianna and her father have decided to go that route due to her heavy extra-curricular school schedule which makes appointment scheduling challenging.  

As part of the "Venus Whitening for Hope" campaign, a percentage of proceeds from the sale of Venus White Ultra will go toward breast cancer research at leading medical centers worldwide. Last year, the Company raised over $40,000 to support the Cause.

For more information on Venus White Ultra, visit www.myvenussmile.com.

References

1. American Academy of Cosmetic Dentistry membership poll 2000. Available at http://www.aacd.com/media/market/_research_data.aspx.

About Heraeus

Heraeus, the precious metals and technology group headquartered in Hanau, Germany, is a global, private company with over 155 years of tradition. Our businesses include precious metals, sensors, dental products and biomaterials, quartz glass, and specialty lighting sources. With product revenues approaching Euro 2.6 billion and precious metal trading revenues of Euro 13.6 billion, as well as more than 12,300 employees in more than 110 companies worldwide, Heraeus holds a leading position in its global markets.

About Heraeus Kulzer Dental: Transforming Lives

The Heraeus Kulzer Dental Division mission is to advance the oral health of patients around the globe. To that end, we continually apply our research, science and global resources to deliver unparalleled innovation and exceptional products to both dental practitioners and laboratories. While product safety and efficacy are always our main goals, we also aim to create value-based products that unlock new levels of productivity in dental practices and dental laboratories. Interrelated products including the Venus® brand of low stress composites, Venus White® Teeth Whitening Systems, Flexitime® Impressions Solutions, Gluma® Desensitizers,  iBond® Bonding Solutions, PALA® Mondial® Teeth, and Modern Materials® Gypsum Products offer exceptional diagnosis, treatment, and restorative care.

Heraeus also collaborates with health care providers, researchers and academic institutions to support community wellbeing and overall oral health. To that end, Heraeus is a corporate supporter of the National Children's Oral Health Foundation, a nonprofit organization that provides access to care for thousands of underserved children, and the Breast Cancer Research Foundation.

Heraeus is also one of the leading dental alloy refiners in North America with over 50 years experience. For more information on Heraeus or its products, call (800) 431-1785 or visit www.heraeusdentalusa.com.

SOURCE Heraeus