Moran Family of Brands to re-brand Alta Mere with a focus on safety

Alta Mere The Automotive Outfitters is meeting customer demand for safety accessories

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Oct 28, 2014, 08:00 ET

MIDLOTHIAN, Ill., Oct. 28, 2014 /PRNewswire/ -- In 2014, Alta Mere Automotive Outfitters will be re-launching its new brand image. The aftermarket accessories specialists are reorganizing their product line-up with a larger selection of driver safety products. While many of the accessories Alta Mere customers have grown to love, such as GPS, remote start, tint, alarms and audio will still be available, stores will now offer a wide variety of collision avoidance detection technology, cellphone blockers and rear-view back-up cameras.

New accessories for safer driving
Alta Mere now offers cellphone text blockers. These devices prevent text messages and phone calls from being sent or received while the person is driving. With this equipment, accidents are less likely to happen from distracted driving. In addition, this technology prevents accidents caused by distracted driving and helps customers obey laws that prohibit texting while driving.

Among other safety accessories available is collision avoidance detection. Sensors alert drivers when cars are approaching their vehicle from blind spots. They prevent collisions through advanced warning. Another collision avoidance product is back-up cameras. Mounted on the back of the vehicle, these cameras display the blind spot underneath the rear windshield on drivers' consoles. Drivers can avoid debris, small animals and children.

Promoting safety through technology
This re-launch is the result of the Moran Family of Brands and Alta Mere responding to consumer demand for safer driving on the road.

"We understand that drivers want the newest in safety technology," said Barbara Moran-Goodrich, CEO of the Moran Family of Brands. "With so many new accessories, we feel that Alta Mere's success will come from making people feel safe on the road."

Alta Mere will be hosting a re-launch event this fall in Oklahoma City. Franchise owner Greg Goodman, has agreed to become Alta Mere's model location and training facility for the move toward safety, which will include new interior design, digital menu boards and an additional driver's safety section of the showroom. Franchisees will be able to see the redesigned store and product lines, which they will be expected to mirror at their own locations.

About Moran Family of Brands
Midlothian, Illinois-based Moran Family of Brands is an industry-leading franchisor in the automotive aftermarket providing specialty products and services in every aspect of the automotive aftermarket through six franchise brands and more than 130 locations including: Mr. Transmission, Multistate Transmission, Dr. Nicks Transmissions, Milex Complete Auto Care, Alta Mere The Automotive Outfitters and SmartView Window Solutions. For more information on Moran Family of Brands, visit www.moranfamilyofbrands.com or call 708-389-5922.

Contact: Rachele Schindler, (708) 389-5922, [email protected]

Photo - http://photos.prnewswire.com/prnh/20141027/154608

SOURCE Moran Family of Brands