Moose Toys Dominates With Five TOTY Nominations

Innovation and New Categories feature on list of nominees

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Nov 12, 2018, 23:52 ET

LOS ANGELES, Nov. 12, 2018 /PRNewswire/ -- Moose Toys, one of the fastest growing toy companies in the U.S., announced today that FIVE of its toys have been nominated for Toy of the Year (TOTY) Awards by The Toy Association.

Moose continues to prove its outstanding leadership and innovation in the toy industry with nominations across four different categories. The nominations are:

Moose Toys announced that FIVE of its toys have been nominated for Toy of the Year (TOTY) Awards by The Toy Association.

Scruff-a-Luvs for Plush of the Year
Really Rad Robots MiBro for Tech Toy of the Year
Treasure X for Action Figure of the Year
Disney Doorables for Collectible of the Year
Pikmi Pops Pikmi Flips for Collectible of the Year

In addition to being recognized with these latest nominations, Moose's toys have been topping award lists around the nation, awarded accolades from major leading media outlets including: The Toy Book, TTPM, Toy Insider, The National Parenting Center, POPSUGAR and Good Housekeeping.

Retailers around the country are struggling to keep product on the shelves and online after Target, Walmart and Amazon all highlighted Moose Toys as must-have toys this holiday season.

"We are so excited to have five of our toys nominated across four different categories in this years TOTYs, the Oscars of the Toy Industry," said Moose Toys' Co-CEO, Paul Solomon.

"It just shows that as our portfolio continues to diversify, our continued focus on doing things differently and making children happy is resonating with kids and the industry. We are delighted to see our team's hard work being recognised."

Between now and January 6, 2019, consumers can visit www.toyawards.org to vote for their favorite picks in each of the categories. The TOTY Award winners will be anounced on February 15, 2019.

Please see more information about Moose Toys' nominated products below.

Moose Toys 2019 TOTY Nominees

Scruff-a-Luvs – Plush of the Year
Scruff-a-Luvs is the hottest and most buzz-worthy toy of 2018. Since its launch in June, Scruff-a-Luvs has several noted accolades – it's been named as one of the hottest toys this year by POPSUGAR and Good Housekeeping, was featured on Good Morning America, selected to receive The National Parenting Center's Seal of Approval, AND was included in Toy Insider's Hot 20 Holiday Gift Guide, TTPM's Most Wanted and Amazon's Top Toys lists. Unsurprisingly, kids and parents are in a scramble to buy them, while they're still available on shelves in stores and online.

Treasure X – Action Figure of the Year
Treasure X allows you to experience 10 levels of discovery and adventure for under $10, and is already the #1 seller in the action figure category at retailers. It's also a winner of Walmart's Top Rated By Kids, NAPPA's 2018 Holiday Awards, and included on Amazon's Top Toys List. The great popularity of Treasure X shows Moose's genius and continuous innovation – a great win in the boys' aisle!

Disney Doorables – Collectible of the Year
Disney Doorables features cute mini Disney character figures with glittering eyes and connectable playsets, and for the first time, kids and Disney fans alike can connect different Disney characters in one world! Since its launch in August, it's been hugely popular with kids and media, with Toy Book and aNb Media excitedly reporting its debut at the popular YouTube convention, VidCon, and POPSUGAR reporting that it will be a hot holiday item.

Pikmi Pops Pikmi Flips – Collectible of the Year
Pikmi Flips are making a splash with its collectible cotton candy-inspired reversible sweet scented plush. Although its only been a month since its launch in October, it has captured the hearts of kids and avid toy collectors all across the nation! It's a hot toy at retailers nationwide, and are selling out fast for the upcoming holdiays.

Really Rad Robots MiBro – Tech Toy of the Year
MiBro is your robot partner in fun! MiBro has had huge popularity with kids and media – it's been selected to receive the Holiday 2018 Seal of Approval by The National Parenting Center, featured on Target's Bullseye's Top Toys list, and was also named a 2018 NAPPA winner.

For more information on Moose Toys and its products, visit www.moosetoys.com, and follow Moose Toys on Twitter at @Moose_Toys, Instagram at @moose_toys or on Facebook at @Moose.Enterprise.

About Moose Toys

Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award-winning toys that continue to disrupt the market! Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry.

The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home, has over 450 staff and distributes to over 100 countries.

For more information on Moose Toys and its products, visit www.moosetoys.com, and follow Moose Toys on Twitter at @Moose_Toys, Instagram at @moose_toys or on Facebook at @Moose.Enterprise.

SOURCE Moose Toys