Moose Toys Debuts New Toys, New Categories And Celebrates 10 Seasons Of Shopkins!!!
Industry leader proves they're about more than collectibles
LOS ANGELES, Feb. 15, 2018 /PRNewswire/ -- Top toy company and global leaders in innovation Moose Toys will next week unveil their much anticipated 2018 portfolio at the North American International Toy Fair.
Moose will use Toy Fair to reveal exciting new additions to their award-winning toys as they continue to disrupt and reinvent categories across the industry.
In 2017, the international sell-out Pikmi Pops redefined the Plush Category with the introduction of the cute, scented characters in lollipop vessels. Collectors around the world are eagerly anticipating the launch of Season Two with all new surprises, and with not one, but two, nominations for Toy of the Year, Pikmi Pops is sure to be the star of Toy Fair!
In addition to Pikmi Pops, Moose will debut two brand new plush brands: Scruff-a-Luvs and Fur Babies, cementing their position as a driving force within the category!
"We are so proud that this year at Toy Fair we are presenting a mix of brand new product that comes from the innovation and creativity that we are so famous for, as well as brand extensions celebrating fan favorites such as Shopkins and Pikmi Pops!" said Ronnie Frankowski, CMO at Moose Toys.
Already owners of the world's number one Girls Collectible Franchise, Shopkins1, Moose continues to reign strong within the category. This year in New York, Moose will preview: Season Two and Three of Cutie Cars, Happy Places, Shopkins Season 10 (with an all new exciting twist), PLUS a brand new never-before-seen line developed with a global partner!
"Recently named as the #1 Collectible for the 4th year running, Shopkins continues to go from strength to strength. Another TOTY nomination for Playset of the Year confirms that the brand is showing no signs of slowing down," Frankowski added.
Moose is also leading the way in Youth Electronics and will be showcasing the latest evolution within the category. Little Live, a brand that became famous for bringing pets to life, has expanded to include Bizzy Bubs, the cutest little babies around who in 2018 will introduce new babies with all new actions and personalities. Little Live also is introducing new animals to the line, including a Unicorn hitting shelves this fall!
AND for the first time ever, Moose Toys will use this year's Toy Fair to launch a Robot packed with attitude, fun and a little bit of mischief … Watch this space!
Pikmi Pops PushMi Ups
(Approx. Retail Price: $4.99/Ages 5 years & up/Available: April)
PushMi Ups are big push up pop vessels filled with cute mini-plushies inspired by icy cool patterns and scents. Kids can push the pop vessel up to reveal a Pikmi and confetti surprise! There's 12 new Pikmi characters for kids to collect. Each PushMi Up includes a scented plush, a Sweet Message, a dangler string and a collector's guide.
Scruff-a-Luvs
(Approx. Retail Price: $19.99 /Ages 4 years & up/Available: June)
Each Scruff‐a‐Luv comes as a matted ball of coloured fur with only its eyes showing, so it's a mystery what animal kids are rescuing! The adorable animal is revealed by washing the matted ball in water, towel drying the animal, blast drying it with a hair dryer, and brushing and styling its fur. Each Scruff‐a‐Luv comes with a collar, name tag, adoption certificate, brush and hair clips. Scruff‐a‐luvs can be washed over and over again. This special kind of plush allows kids to play with it in the bath, role play with it, and care for it like a real pet – the possibilities are endless!
Little Live Pets Lil' Unicorn
(Approx. Retail Price: $19.99 /Ages 5 years & up/Available: August)
Little Live Pets is entering the mystical creature's categories with this magical Lil' Unicorn! Lil' Unicorns are enchanting creatures that trot and dance, and kids will love feeding them as if they were an actual pet! Kids can also enjoy brushing the Lil 'Unicorns' colorful mane and tail. It's the magical pet kids have always wanted!
The North American International Toy Fair will be held in New York City from the 17th – 20th of February 2018. Reach out to [email protected] to schedule an appointment to visit the Moose Toys booth and see the full line of new products hitting shelves this year!
Media Contact
Eva Daly / [email protected] / +61402 578 956
ABOUT MOOSE TOYS
Moose Toys exists to make children happy. The team has innovation in their DNA and are famous for the design, development and manufacture of award winning toys that continue to disrupt the market! Moose Toys dominates in categories including collectables, craft, dolls, games and youth electronics and is consistently recognised as the most creative company in the industry.
The family run business disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. The success of the company extends to the development of content, entertainment and global licensing deals. Moose calls Australia home, has over 400 staff and distributes to over 100 countries.
1 2017 Annual NPD U.S. data shows that Shopkins is the #1 Girls Collectible property in the Playset Dolls & Accessories segment
SOURCE Moose Toys
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