Moose Spearheads Expansion Into Entertainment With the Release of All New Shopkins Feature

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May 22, 2017, 08:15 ET

LOS ANGELES, May 22, 2017 /PRNewswire/ -- Following the outstanding success of the first Shopkins movie, Shopkins: Chef Club, the next Shopkins movie: World Vacation has been scheduled for release October 2017 by Universal Pictures Home Entertainment (UPHE) Content Group.

In an announcement sure to delight fans, the new feature will finally see the Shoppies and Shopkins leave Shopville for a world vacation. After winning a trip to go anywhere in the world, Kooky Cookie decides to take all her friends on a holiday to London. Here they run into a pair of crooked thieves, the Biscuit Bandits, who take them on a high stakes adventures through the streets of London, Paris and Tokyo.

This release will add to the ever-expanding Moose Entertainment portfolio which continues to see amazing results across all categories including over 10 million downloads of the Shopkins World pillar gaming app, 250 million views of Shopkins cartoons on YouTube and 12 million streams of their songs. In addition to these world-leading results, Shopkins has also recently launched a live stage show touring the US in September showing the brand is now a fully immersive entertainment property.

"Based on the distinctive brand power of Shopkins, we anticipated that fans would enthusiastically embrace the natural extension of this property into feature films," said Helen Parker, Executive Vice President, UPHE Content Group, "We truly believe that the strong synergies between Universal and Moose underscore the hallmarks of a meaningful, long-term partnership which will continue to deliver an innovative and fully immersive entertainment experience for this franchise."

"It is fantastic to see Shopkins proving that it is not just one of the world's favorite toy brands but that it is now a full-fledged entertainment franchise," said Belinda Gruebner, EVP Global Marketing at Moose Toys. "Entertainment is now a key pillar for the success of a toy brand and we are looking forward to sharing more exciting announcements later this year. The partnership with Universal has gone from strength to strength with the two brands developing market-leading content for the world's top selling girl's property."

ABOUT MOOSE TOYS

Moose Toys is a global toy company with offices in the US, UK, Hong Kong, China. The head office is in Melbourne, Australia and from there the brand is distributed into over 90 countries. Moose is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. The company is the proud recipient of numerous coveted toy awards, including the 2015 and 2016 Girls Toy of the Year for the global phenomenon Shopkins. Most recently Moose took home both Collectible Toy of the Year and Craft Toy of the Year at the 2017 Australian Toy Awards. A total of nearly 120 awards since 1993 solidifies Moose as a market leader who is consistently ranked among the top toy companies in the USA and Australia. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and has recently become a market leader in developing apps, content and entertainment.

ABOUT UPHE CONTENT GROUP

Headquartered in London, UPHE Content Group is a repertoire center of Universal Pictures Home Entertainment, acquiring and producing multi-genre entertainment for distribution across theatrical, home entertainment, television and digital platforms on a worldwide basis. UPHE Content Group is a part of Universal Pictures Home Entertainment, which is a unit of Universal Pictures, a division of Universal Studios (universalstudios.com). Universal Studios is a part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

SOURCE Moose Toys