Moonshot by Pactera Digital Publishes "The Executive Guide to Immersive Reality"

CHICAGO, Dec. 14, 2017 /PRNewswire/ -- Moonshot by Pactera Digital, an innovation outpost for digital products, released today The Executive Guide to Immersive Reality -- a guide that helps decision makers understand how to support business growth with augmented reality, mixed reality and virtual reality.

Mark Zuckerberg recently underscored the growth potential of immersive reality when he vowed that Facebook will get one billion people to use one form of immersive reality, virtual reality. And businesses are already applying immersive reality to do everything from design products to train workers. Moonshot's The Executive Guide to Immersive Reality shows brands how to get started using immersive reality to design customer-centric lovable products.

According to Jeff Kirk, Moonshot founder and vice president, "Moonshot believes that immersive reality has the opportunity to fuel business growth through the creation of customer-centric lovable products. The key to creating lovable products with immersive reality is to use an agile development process rooted in customer empathy."

Based on Moonshot's client experiences and research, The Executive Guide to Immersive Reality defines augmented reality, mixed reality and virtual reality using clear, approachable language. The guide offers take-aways such as:

• The four core elements that executives need to know to assess immersive reality.
• An approach for testing and learning with immersive reality in a way that minimalizes cost and risk. The approach, known as FUEL, combines design and development techniques such as design thinking and lean innovation.
• A checklist of questions to assess your level of preparation for exploring immersive reality.

"Applying immersive reality to fuel business growth with lovable products is achievable now," said Kirk. "Using the right development process allows a business to test the rapidly evolving forms of immersive reality in a more cost-effective way."

Download the report here. For ongoing insights into emerging technologies and experiences, follow Moonshot on Twitter.

About Moonshot

We constantly design around the intersection of customer behaviors, emotions and emerging technologies to bring customers and businesses closer together. Headquartered in 1871, Chicago's premier technology hub, Moonshot is part of Pactera Digital, a leading digital engagement platforms and experiences provider focused on customer-facing and enterprise solutions. For more information, visit http://www.moonshot-io.com/.

About Pactera Digital

Pactera Digital is a leading digital engagement platforms and experiences provider focused on customer-facing enterprise solutions for clients such as AT&T, NASA, the National Football League, Service King, and Toys "R" Us. Pactera Digital includes design, development, strategy and digital engagement capabilities with offices in Chicago, New York, Seattle and Shanghai. Pactera Digital is part of global information technology services provider Pactera. With more than 27,000 employees across 33 locations across the globe, Pactera is a partner for a new era focused on solving the business problems of Fortune 1,000 clients via a comprehensive service offering that includes strategic consulting services, digital engagement services, technology services, operations services, and globalization/translation services. 

SOURCE Pactera