Mood Media Corporation Adds Vitamin Shoppe to Client List

CHARLOTTE, NC, Aug. 18, 2011 /PRNewswire/ - Leading specialty retailer Vitamin Shoppe, which operates over 500 locations, has added energetic in-store music provided by Mood Media Corporation.

Mood Media Corporation was keen to demonstrate the vast benefits of the recent acquisition of Muzak to retailers across North America and Vitamin Shoppe is the perfect example of the two entities coming together.

The network friendly Internet-connected media player provided by Mood Media enables Vitamin Shoppe to receive daily updates and to manage its music at each of its locations through an easy-to-use web interface.

Jim Abbatemarco, Director of Store Operations of Vitamin Shoppe, said: 'After reviewing how the two companies were brought together and came back to take care of an existing customer, we were pleased to bring their company into our existing in-store experience. We look forward to some of the new in-store media opportunities the combined company is bringing to the marketplace".

Lorne Abony, CEO of Mood Media Corporation, said: 'Mood Media continues to demonstrate its compelling value proposition in providing highly customizable solutions for its partners. We look forward to supporting Vitamin Shoppe's success.'

Notes to Editor

About Mood Media Corporation

Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest growing company by PROFIT Magazine, is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial locations in over 40 countries throughout North America, Europe, Asia and Australia.

Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood Media Corporation's products and services reach 100 million people every day in a broad client base including more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining.

About Vitamin Shoppe, Inc. (NYSE:VSI)

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey.  The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States.

The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands.  The Vitamin Shoppe conducts business through more than 500 company-owned retail stores, national mail order catalogs, and websites, www.VitaminShoppe.com, and www.EcoShoppe.com and has a social community site at www.VSconnect.com.

SOURCE Mood Media Corporation

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