Monitronics Dealers Get Powerful Research Tool

DALLAS, April 29 /PRNewswire/ -- Monitronics is giving its Authorized Dealers a powerful tool: Cole Information is now a preferred vendor. Cole Lists, a web-enabled prospecting tool, will let dealers select and download information about consumers and businesses by demographics and territories. This will be available through the Monitronics ProShop.

"Cole Lists will help dealers increase their revenue by identifying prospects most likely to purchase a security system," said Jeff Nason, Director of Dealer Development at Monitronics. "The depth and breadth of Cole Lists, combined with the customization, boasts significant advantages for customer acquisition."

Demographic information available to dealers includes:

• Income
• Gender
• Length of time at residence
• Adults per household
• Confirmed homeowners
• Number of dwelling units
• Estimated home value
• Telephone numbers

In addition, Cole Lists have the ability for dealers to create and download lists by geographic criteria:

• Radius from a location
• Street level
• County level
• Create free-form maps within desired locations

Cole Information will be attending MoniX, in Dallas on May 18, 2010, to provide demonstrations and answer questions about the Cole Lists product. Dealers can find out more by visiting www.colelists.com or calling 800-376-0552.

For more than 60 years, Cole Information has been the leading provider of consumer and business information for dealer programs across the country. The people at Cole continue this tradition of innovation and technology to offer information products that simplify people's tasks to help make them more productive.

Founded in 1994, Monitronics International is one of the nation's largest, fastest-growing alarm monitoring companies. They provide monitored security system services to more than 750,000 residential customers and commercial clients through their network of nationwide, independent authorized dealers.

At the heart of their operations is the Monitronics central station, which has consistently met or exceeded all UL, National Fire Protection Association, and Central Station Alarm Association standards. With millions invested in their monitoring technology, they can provide reliable, uninterrupted security monitoring service.

SOURCE Monitronics

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