Monique Hesseling Joins SMA as Partner, Insurance Consulting

New Appointment Expands SMA's Services and Global Reach

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Mar 31, 2014, 11:00 ET

BOSTON, March 31, 2014 /PRNewswire/ -- Strategy Meets Action (SMA), a leading insurance strategic advisory firm, is pleased to announce that industry veteran Monique Hesseling has joined Strategy Meets Action as a Partner. Monique will lead the expansion of SMA's consulting business – helping insurers to set strategies for growth and efficiency and to align investments for advantage by leveraging technology and analytics.

Monique is recognized throughout the industry as a futurist and a pragmatist, especially when it comes to evolving customer behaviors, new products and channels, the future of mobility, and even future living. Her business leadership background with large US and global insurers is comprehensive. She has proven success in strategy development, market segmentation and product/service design and development projects, business intelligence initiatives, customer insights efforts, and business operations transformation. Monique has a remarkable track record of successfully designing and deploying market initiatives around telematics, e-cars, cyber-risks, and green propositions. Her distinctive experience will help insurers of all sizes clarify their vision and define their own unique path for competing effectively and winning in today's marketplace.

"We are very pleased that Monique has decided to join SMA. She will bring tremendous value to our customers – both insurers and solution providers. Monique's wealth of business experience yields special understanding of how business capabilities can be enabled with technology, data, and analytics. We excited about tapping into Monique's expertise and experience as we help our clients on their transformation and innovation journeys that are propelling our industry forward," said Deb Smallwood, SMA Founder.

"I am thrilled that Deb and the partners at SMA have offered me the opportunity to share and apply the experience I have gathered over my years working in the industry. It will be exciting to assist SMA's clients with key strategic business initiatives to reimagine the customer experience, reinvent business models, target new market segments, and create innovative new products. I look forward to working with the SMA team on expanding the consulting practice to help insurers achieve strong competitive market leadership positions, operational effectiveness, and revenue growth," said Monique Hesseling, SMA's new Partner.

Monique's prior positions include various executive roles in operations, product development, R&D, strategy, and marketing at US and global insurance carriers including Zurich, Mutual of Omaha, Cigna, ACE, and most recently, the leadership of global standards for ACORD.

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About Strategy Meets Action

Exclusively serving the insurance industry, Strategy Meets Action (SMA) is a strategic advisory firm offering a unique blend of research, advisory, and consulting services to insurance companies and solution providers. By leveraging best practices from both management consulting and research advisory disciplines, SMA's advisory service offerings are actionable, business-driven, and research-based – where strategy meets action.

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