Money4Gold Holdings Increases Q4 Expectations

FORT LAUDERDALE, Fla., Feb. 10 /PRNewswire-FirstCall/ -- Money4Gold Holdings, Inc. (OTC Bulletin Board: MFGD), an emerging global leader in direct-from-consumer, reverse logistics specializing in the procurement and liquidation of precious metals, today updated its Nov. 16, 2009 fourth quarter revenue guidance to be at least $19.0 million from its previous estimate of $13.5 million. The new revenue guidance is a sequential increase of 183 percent from the company's record revenue of $6.8 million in the third quarter ended Sept. 30, 2009.

Driving the better-than-expected Q4 revenue growth were customers' increasing acceptance of the company's advertising, increased penetration into international markets and, to a modest degree, higher precious metals prices.

Money4Gold expects gross margins to be consistent with reported gross margins in the third quarter. In addition, the company expects to report its first profitable quarter in its fourth quarter earnings press release.

"We are pleased that our company continued to grow in the U.S. and abroad," said Doug Feirstein, Money4Gold's chief executive officer. "We are especially proud of producing approximately $1.0 million in net income during 2009's fourth quarter."

The company will report its fourth quarter and year-end 2009 financial results on or before March 31, 2010.

About Money4Gold Holdings, Inc.

Money4Gold is a direct-from-consumer reverse logistics company specializing in the procurement of precious metals. The company utilizes direct-to-consumer advertising to solicit individuals interested in liquidating unwanted items. Through its global platform the company facilitates an end-to-end consumer solution, from acquisition through liquidation. With Money4Gold's consumer websites, including: www.sobredeoro.com, www.Dollars4Gold.ca, www.MyGoldEnvelope.com, www.money4golduk.com, and www.eurofuergold.de, the company strives to provide the most convenient, efficient and secure method for individuals to liquidate and recycle items containing precious metals. For more corporate information, please visit www.Money4Gold.com.

Safe Harbor

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 including our expectations regarding fourth quarter revenues, gross margins, and net income.  Forward-looking statements can be identified by words such as "anticipates," "intends," "plans," "seeks," "believes," "estimates," "expects" and similar references to future periods.

Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include changes that may occur as a result of the completion of the company audit for the year ended December 31, 2009.  

Further information on the company's risk factors is contained in our filings with the Securities and Exchange Commission, including the Form 10-K for the year ended December 31, 2008. Any forward-looking statement made by the company in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

SOURCE Money4Gold Holdings, Inc.

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