Molly Schweickert Named Marketing Tech Trailblazer by Ad Age

NEW YORK, April 18, 2017 /PRNewswire/ -- Cambridge Analytica, the market leader in data analytics and behavioral communications, would like to congratulate the company's Head of Digital, Molly Schweickert, for being named one of this year's "Marketing Tech Trailblazers." The list, as chosen by Advertising Age, recognizes innovators who are redefining the way brands communicate and relate to consumers.

In last year's presidential election Schweickert led Cambridge Analytica's digital team to develop a data-driven digital marketing infrastructure, strategy, and execution plan for the Donald J. Trump for President campaign. Their achievement has been widely recognized for its remarkable scale and innovation, winning several awards across the digital advertising industry. Schweickert achieved this success while simultaneously scaling and managing a commercial operation that serviced clients across the world.

"I'm honored to be recognized as a trailblazer and to be in the company of some of the world's most innovative marketers," said Schweickert. "I'm also proud to be part of a first-class team at Cambridge Analytica. I look forward to building on our achievements by continuing to deliver successful campaigns for our clients across both politics and business."

Her most important takeaway from the campaign? "Throw out any playbook or preconceived notions you start with. First of all be authentic, but absolutely invest in research and data and be ready to act quickly on what that uncovers to create a strategy that is uniquely yours.  Remember that you're talking to people, not a pile of data points."

Schweickert and her team successfully executed high eight-figure advertising budgets and design initiatives that complemented the unique challenges of the 2016 presidential election. By refining the intersection between digital marketing technology and behavioral communications, they set multiple industry records by pioneering the use of new ad types and targeting methodologies.

The full list of 2017 Marketing Tech Trailblazers can be found here.

About Cambridge Analytica:
Cambridge Analytica, the U.S. affiliate of SCL Group, is the market leader in the provision of data analytics and behavioral communications for political campaigns, issue groups and commercial enterprises. With cutting-edge technology, pioneering data science, and over 25 years of experience in behavior change, CA provides advertisers with unparalleled insight into their audiences. More information can be found at: https://cambridgeanalytica.org.

Media Contact: North 6th Agency
212-334-9753, [email protected]

SOURCE Cambridge Analytica

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