Mohawk Superfine and proPhoto Featured in Blurb's New ProLine Photobooks

COHOES, N.Y., May 4, 2011 /PRNewswire/ --  Mohawk Fine Papers Inc. announces that Blurb, the global creative publishing platform, has launched ProLine, featuring Mohawk Superfine and Mohawk proPhoto papers. In addition to the Mohawk papers, ProLine comprises a selection of two fine, new linen hardcovers in Oatmeal and Charcoal, plus a choice of five heavyweight end sheets in charcoal grey, dove grey, warm grey, black and white. Each of the ProLine options is offered a la carte to allow the greatest number of combinations, resulting in a truly personalized book.

ProLine papers include 2 finishes: Pearl Photo and Uncoated. The ProLine Pearl Photo finish is Mohawk proPhoto with a luster semi gloss surface that emulates real photographic papers. ProLine Uncoated is legendary Mohawk Superfine Ultrawhite in Eggshell finish. These Mohawk papers were chosen for the launch of ProLine for their aesthetic properties and the long-standing reputation Mohawk has for making beautiful papers for all the ways you print.

"Print designers have been intrigued by the potential of short-run publishing for brand books, client presentations, and their own personal storytelling. But they are often stopped by the generic quality of most books on offer. Having beautiful, professional-level Mohawk papers available will open up a new range of possibilities to the creative community. We're thrilled to partner with Blurb on this effort," says Thomas O'Connor, Jr., CEO, Mohawk Fine Papers.

"The introduction of the ProLine is in direct response to customer requests; our customers are very loyal and very vocal," said Eileen Gittins, CEO and founder, Blurb. "Mohawk's rich, heavy uncoated paper, with its organic texture, is hot in the design community right now, and the Pearl Photo paper is like having a book of custom photographic prints. Our customers increasingly wish to distinguish themselves not only through their book content but also through their choices of materials. ProLine helps them do just that."

For more information visit www.blurb.com/proline.

About Blurb®

Blurb® is a creative publishing and marketing platform that unleashes the creative genius inside everyone. Blurb's platform makes it easy to design, publish, market and sell professional-quality books, using the Blurb Bookify™ online bookmaking tool, Blurb's free, award-winning Blurb BookSmart® app or by using Blurb's PDF to Book workflow. Blurb's bookstore and online marketing tools enable customers to market and sell their books, and keep 100% of their profit. Blurb's social and community features allow customers to create and share Blurb books among friends and colleagues with ease.

Blurb was founded by Eileen Gittins in 2005, and includes a team of design, Internet and media veterans who share a passion for helping people bring their stories to life. In 2010, Blurb shipped just under 1.4 million books to more than 70 countries and territories. In 2010, Blurb was ranked the fastest growing media company on the Inc. 500. Blurb is based in San Francisco with offices in London. For more info, visit www.blurb.com.

For more information, visit www.mohawkpaper.com or call 1-800 the mill.

SOURCE Mohawk Fine Papers Inc.