MODUS Debuts Line of Ceramic Watches

Strong, Durable Yet Elegant, the Company Extends its Comprehensive Timepiece Collection with Launch of Five Ceramic Styles

News provided by

MODUS

Jun 20, 2011, 06:01 ET

CITY OF INDUSTRY, Calif., June 20, 2011 /PRNewswire/ -- MODUS www.moduswatch.com, the watch brand uniting traditional style with modern edge, announced today the debut of its first Ceramic watch collection. Strong and durable, scratch resistant yet elegant - MODUS' line of ceramic timepieces join the brand's comprehensive watch collection alongside Classic, Automatic, Sport, Optimus, and Fashion. All MODUS watches, including the new Ceramic collection, focus on mixing high style and durable function with attainable pricing for the savvy consumer.

Comprised of five fashion-forward ceramic styles for both men and women, the Ceramic collection by MODUS is tempered to be lightweight, hard wearing and uphold its beauty. With two unique bezels, MODUS' ceramics are available in five styles. The first bezel captures a sporty look in white or black, with rose gold accents, a six-hand chronograph, quartz movement and Sapphire crystal. It can be paired with either a silicon strap or ceramic bracelet. The second bezel type – a fashion look - is available in black or white with eye-catching crystals framing the face. The case is a unique saddle shape, contouring comfortably to the wearer's wrist. Paired with a matching ceramic bracelet, this watch also features a five-hand chronograph, quartz movement, Sapphire crystal and rose gold accents.

"There is a clear market trend towards ceramic watches for both women and men. Not only is ceramic strong and scratch proof – it looks striking on the wrist," said Mark Schatten, VP Sales and Marketing, MODUS. "Ceramic has been used in the watch industry for years, but the result is a commodity, at a high price point. It is just recently that we have the technology to create affordable ceramics so we are thrilled to launch MODUS' own collection of hi-tech, durable ceramic watches. With MODUS' take on ceramics we are offering individuals of any lifestyle a beautifully designed, quality timepiece that is within reach for today's consumer."

The first brand to launch under the Santorinos Watch Group, MODUS made its consumer debut in January 2011 and anticipates the Ceramic collection debut to further the brand's position as a front runner in delivering watches on trend, with elite design and top quality function at an attainable price point. The MODUS Ceramics collection is available for purchase immediately by calling 626.820.1332. Retail prices range from $295 to $375, for more information, visit: http://bit.ly/MODUSceramics.

About MODUS

The first brand to debut under The Santorinos Watch Group, MODUS is a watch brand focused on being accessible and stylish enabling savvy consumers to find a design that fits their individual lifestyle. Available in a variety of collections including Classic, Sports, Fashion and Ceramic, MODUS offers a fresh perspective on attainable originality, providing strong value, without sacrificing on design. Confident, yet approachable. Pragmatically fashion-forward without being eccentric. Classic but cool. Youthful, professional and surprisingly different. MODUS watches are equally a fashion statement and a functional timepiece.

www.moduswatch.com

SOURCE MODUS