Modus Associates Joins Customer Experience Professionals Association as Founding Corporate Member

NEW YORK, Aug. 23, 2011 /PRNewswire/ -- Leading digital innovation consultancy Modus Associates announced today that it has joined the Customer Experience Professionals Association (CXPA), a global industry trade group whose members are responsible for creating and maintaining an overall positive customer experience – a vital objective for any organization that offers products or services for sale.

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The CXPA supports the professional development of its members and advances the field by providing research and education, establishing standards, offering networking and career opportunities, promoting the industry, and creating a better understanding of the customer experience discipline.

As a reflection of its recognition of the importance of customer experience management, Modus Associates has joined the CXPA as a Founding Corporate Member of the growing association.

"As a member of the Customer Experience Professionals Association, we are now part of a unique community of like-minded professionals all focused on advancing the practice of customer experience management," said Scott McDonald, managing director at Modus Associates. "The CXPA will also provide us with invaluable professional development and networking opportunities available nowhere else, plus the opportunity to be part of a unified, informed, and collective voice to help guide the evolution of customer experience."

Governed by a Board of Directors to be drawn from its membership, the CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair – pioneers in the customer experience field who have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future.

"We greatly appreciate the commitment that Modus Associates is making to the Customer Experience Professionals Association as demonstrated by being a Founding Corporate Member," said Temkin. "We are pleased to welcome Modus Associates to the CXPA, and look forward to closely working together to help create a vibrant future for customer experience management."

A former Forrester Research analyst for 12 years, Temkin is the managing partner of the Temkin Group, and is widely viewed as one of the leading experts in how large organizations can build differentiation with customer experience.

Bliss spent 25 years as the chief customer officer inside five large U.S. market leaders. Now, as president of CustomerBliss, she coaches executives and their teams on how to drive cultural and operational customer experience transformation. She is also the author of two best-selling books on the subject.

The CXPA offers membership in two categories: Individual and Corporate. Individual Membership is for customer experience professionals in the field. Corporate Membership is open to companies, government agencies, non-profits, educational institutions, tool providers, and others offering goods and services related to the field of customer experience, and includes an unlimited number of Individual Memberships to employees.

About CXPA

The Customer Experience Professionals Association is a global, non-profit organization dedicated to the advancement of customer experience management best practices. The CXPA's members include individuals who develop, manage, optimize, and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts, and other stakeholders in the industry. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology, and Vivisimo, and Clarabridge, Inc., Corsential, and ResponseTek are Silver Sponsors. For more information or to join CXPA, visit CXPA.org.

About Modus Associates

Modus Associates is a digital innovation consultancy founded to help global brands and visionary start-ups more fully realize the business potential of the digital age, where customers rule, connectivity is everywhere, and creating value for profit and social impact is the name of the game. Clients include NBC Universal, SIRIUS Satellite Radio, NYSE Euronext, Coldwell Banker Real Estate Corporation, Comcast, Sony and Dow Jones & Co. Modus Associates is located in New York City and on the web at http://www.modusassociates.com.

Contact
Scott McDonald
Managing Director
T: 212.255.6768  x302
F: 212.255.6264
E: [email protected]

SOURCE Modus Associates