Modern South Distribution Brings Explosively Popular drank(TM) Extreme Relaxation(TM) Beverage to South Carolina

HOUSTON and FOUNTAIN INN, S.C., April 20 /PRNewswire-FirstCall/ -- Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) today announced that the company has entered into an agreement with South Carolina-based Modern South Distribution, LLC to expand the reach of the company's signature relaxation beverage, drank™, throughout western South Carolina.  

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090219/DRANKLOGO )

Modern South Distribution, LLC is the leader in distribution throughout the western portion of South Carolina, citing success from providing top products to the stores it serves. Currently, Modern South distributes household name food and beverage products including Calypso Lemonade™, Liquid Ice Energy Drinks™ and Tillamook Beef Jerky™, to some of the largest stores in the area including Walgreen's, Piggly Wiggly and Gazbah.  

"At Modern South Distribution we pride ourselves on bringing top-of-the-line products to every store we work with," said Christopher Selinger, vice president of operations for Modern South Distribution. "Relaxation beverages are among the hottest trends in the beverage industry today, so in making this decision, we knew we had to go with a real crowd pleaser.  With its great taste, drank™ is not only the leader in the calming beverage category, it's a customer favorite.  Adding this product to our lineup is a great decision for both parties."

"South Carolina is a new market for us that hasn't previously been exposed to drank™," said Peter Bianchi, CEO of Innovative Beverage Group. "In partnering with Modern South Distribution, a company known for their established clientele, we've enabled new consumers to easily locate a can of drank™ at the end of a stressful day. Modern South prides itself on only carrying the best and we are elated that it has identified drank™ as a 'must carry' product in their region."

Modern South Distribution joins an extensive network of regional distributors and convenience store outlets that have added drank™ to their New Age beverage lineup, including 7-Eleven stores nationwide.  For more information about drank™, please visit: www.drankbeverage.com, call 877-DRANK-02 or follow the brand on Twitter @slowyourroll.  To reach Modern South Distribution, please call 864-884-0127.

About Innovative Beverage Group Holdings, Inc.

Innovative Beverage Group Holdings, Inc. is a Nevada-based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank™.  Dubbed the world's first extreme relaxation beverage, drank™ was created to induce a natural calming and soothing effect when consumed. drank™ is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank™ is sold in prominent purple, signature 16 ounce cans bearing the slogan "slow your roll™' and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water.  Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative's proprietary product division has become foremost in their business model.  Recent corporate strategies have been focused on the marketing and distribution of drank™ to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank™ and provide consumers with an array of new and unique concepts in the "New Age" beverage category.

All company and/or product names are trademarks and/or registered trademarks of their respective owners.

Cautionary Statement Regarding Forward-Looking Statements

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Innovative Beverage Group, Inc., (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking" statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, and because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements, including those in Management's Discussion and Analysis, are statements regarding the intent, belief, or current expectations, estimates, or projections of the Company, its directors, or its officers about the Company and the industry in which it operates and are based on assumptions made by management. Forward-looking statements include without limitation statements regarding: (a) the Company's strategies regarding growth and business expansion, including future acquisitions; (b) the Company's financing plans; (c) trends affecting the Company's financial condition or results of operations; (d) the Company's ability to continue to control costs and to meet its liquidity and other financing needs; (e) the declaration and payment of dividends; and (f) the Company's ability to respond to changes in customer demand and regulations. Although the Company believes that its expectations are based on reasonable assumptions, it can give no assurance that the anticipated results will occur. When issued in this report, the words "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates," and similar expressions are generally intended to identify forward-looking statements.

For media samples, product photography, and additional information- contact Beckerman at 201-465-8008 or email [email protected].

SOURCE Innovative Beverage Group Holdings, Inc.

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