Mocean Mobile Launches Ad-Serving Solution for Advertisers and Ad Agencies

NEW YORK, June 13, 2013 /PRNewswire/ -- Mocean Mobile (http://www.moceanmobile.com), the leading mobile technology ad-serving platform, today announced the launch of its latest mobile ad-serving product, Mocean for Advertisers. Built exclusively for mobile, Mocean for Advertisers enables easy integration with brands, agencies, demand-side platforms and trading desks to streamline the mobile media buying and serving process. Now, leading advertisers can directly plan, buy, monitor, and manage their mobile ad campaigns from one single dashboard to ensure the highest ROI for each impression. Mocean Mobile will also introduce RTB (Real-Time Bidding) to Mocean for Advertisers in the near future, allowing its customers access to supply from RTB exchanges.

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"Mocean Mobile tapped some of the world's leading agencies and largest advertisers for their input during the development of Mocean for Advertisers – instead of trying to retrofit their product to meet the buy-side's needs after it had been built," said Sacha Xavier, Director Media and Innovation, Neo@Ogilvy. "Mocean for Advertisers is a much needed product in the digital media industry and will help mobile advertising come of age. We expect that it will offer advertisers and agencies a single, unified dashboard that is on par with the desktop, and also solve a huge transparency problem within the digital advertising industry where everything is based on metrics."

Mobile usage is expanding rapidly and the mobile advertising opportunity still remains largely untapped. According to the recent 2013 KPCB Internet Trends report by Mary Meeker, mobile traffic will account for 20 percent of total global Internet traffic by the end of 2013, and is projected to account for 30 percent of total global Internet traffic by May 2015. Mocean for Advertisers joins Mocean for Networks, Mocean for Publishers, and Mocean for App Stores, arming Mocean Mobile with a competitive advantage as the world's first ad-serving platform built exclusively for mobile that offers a complete 360-degree ad-serving solution for both the buy and sell side.

"Two of the biggest pain points to date for ad agencies have been tracking and measurement, and there has been no available mobile ad-serving platform to address these challenges – until now," said Julie Preis, Senior Vice President of Product Management at Mocean Mobile. "Mocean for Advertisers was built based on a true understanding of the mobile environment, and is an ad-serving platform that was created to allow for the management of all mobile advertising buys, including the latest rich media ads across all mobile devices and tablets. It was effectively developed to address all of the targeting, tracking and measurement requirements of the mobile media buying community."

The number of ad impressions served on the Mocean Mobile platform increased by 180 percent year-on-year between March 2012 and March 2013. Mocean Mobile better equips advertisers and ad agencies to fully capitalize on the continued growth of mobile display advertising spend and ensure the highest value for each impression.

Additional Mocean for Advertisers benefits include:

• A unified dashboard and reporting solution that enables the user to monitor all campaign activity from one simple interface;
• Permission-based access that allows ad agencies to give clients access to individually customized, real-time reporting interfaces;
• Simplified work-flow with multi-conversion reporting across mobile Web and app inventory, and
• Proven mobile ad-serving technology that currently manages more than 80 billion mobile ad requests per month.

Joule, a full-service global mobile marketing agency that works with many of the world's best-known brands and part of WPP's media network dedicated to delivering specific audiences and outcomes to clients, is the beta program partner for Mocean for Advertisers.

To learn more about Mocean for Advertisers and Mocean Mobile, contact [email protected].

About Mocean Mobile
Mocean Mobile created one of the first mobile display technology platforms that powers mobile revenue opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks by giving them the ability to serve display ads to all mobile devices, including smartphones and tablets. By integrating with the majority of third-party ad networks and agency side ad servers, Mocean Mobile combines state-of-the-art direct sales campaign management with ad network mediation for the mobile world.

Created in 2009, Mocean Mobile is led by a team of experienced advertising and media veterans from Google, DoubleClick, Apple, Yahoo, Hachette Filipacchi and AOL. Mocean Mobile currently provides mobile ad-serving solutions for customers such as AT&T, Vodafone, WebMD, Microsoft, Skype, BlackBerry and TV Guide. It operates under parent company Mojiva, Inc.; a privately held company based in New York City, and is backed by Pelion Venture Partners, Shamrock Capital and Bertelsmann Digital Media Investments. Follow Mocean Mobile on Twitter, like us on Facebook or learn more at http://www.moceanmobile.com.

SOURCE Mocean Mobile