Mobily Goes Live with Bridgewater PCRF for 3G

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BARCELONA, Spain, Feb. 13, 2011 /PRNewswire/ -- Bridgewater Systems (TSX: BWC), the leader in intelligent broadband controls, today announced that Etihad Etisalat (Mobily) (ETEL.AD), the largest provider of mobile broadband in the Kingdom of Saudi Arabia, has selected and rapidly implemented the Bridgewater® Policy Controller for data traffic (PCRF) to manage mobile data communication growth and deliver innovative services on Mobily's nationwide 3G/HSPA+ network.

News

• Mobily, one of the fastest growing mobile operators in the world with over 18 million subscribers and more than 2.3 million customers subscribed to its high-volume mobile broadband bundles, has implemented the Bridgewater Policy Controller/PCRF solution for its nationwide 3G/HSPA+ based mobile broadband network.
• With this new implementation, Bridgewater provides the entire convergent, intelligent control plane for Mobily's Wi-Fi, 3G, and WiMAX Wave 2 networks. Already deployed in Mobily's WiMAX Wave 2 network today, Bridgewater's multi-access control plane footprint –  Service Controller, Policy Controller and Subscriber Data Broker –  is being extended to support the 3G/HSPA+ network and is LTE-ready with dynamic policy control.
• The Bridgewater PCRF, integrated with the Cisco Service Control Engine enforcement solution, will allow Mobily to:
  • Innovate service offerings with flexible, metered 3G/HSPA+ services including differentiated service tiers and dynamic upsell promotions to their subscribers.
  • Optimize its data network through simple configuration of fair usage policies.
  • Centralize control and policies for service bundling and portability across Wi-Fi, 3G/HSPA+, WiMAX Wave 2 networks, and future LTE networks.
• The Bridgewater Policy Controller is a market-leading policy engine which supports 3GPP PCRF Release 7, 8 and 9 standards and multiple access networks from a common platform.  Policy Controller provides real-time network, application, and subscriber policies to manage mobile data growth and deliver personalized services across a broad set of multi-vendor network enforcement points.
• Bridgewater's Subscriber Data Broker™, already deployed on the WiMAX Wave 2 network, provides a common subscriber data management platform that delivers Mobily a centralized multi-access view of subscriber entitlements and services.

Quotes

Walid Thabet, Director, Data & Solutions Services, Mobily

"We selected and implemented Bridgewater's PCRF due to its market-leading functionality, multi-vendor support and rapid time-to-implement. We look forward to further extending our deployment of Bridgewater to enable differentiated services, and for a common control plane across all of our fixed and mobile networks."

David Sharpley, Senior Vice President, Bridgewater Systems

"Increasingly, innovative operators such as Mobily want to leverage a common set of control plane solutions to serve multiple access networks. This, coupled with our vendor-neutral pedigree, provides Mobily with flexibility and a future-proof advantage as they transform their networks and introduce innovative new services in the Kingdom of Saudi Arabia."

Tags / Keywords

Bridgewater Systems, Mobily, WiMAX, Home Subscriber Server, HSS, Policy Controller, PCRF, 3G, HSPA+, LTE, 4G, intelligent broadband controls

Links

http://www.bridgewatersystems.com/Policy-Controller.aspx

http://www.bridgewatersystems.com/Subscriber-Data-Broker.aspx

About Mobily

Mobily, the brand name of Etihad Etisalat, is the leading broadband operator of the Kingdom of Saudi Arabia and a market maker having introduced a variety of landscape shaping innovative products and services, and business practices. Mobily was the first operator in the region to introduce high volume data bundles, the first to introduce the BlackBerry platform in the Kingdom, the first to bring the iPhone to Saudis. Mobily also reshaped the sports marketing landscape in the Kingdom with its market making deal with Al Hilal, the Kingdom's number one football club. Having finalized its acquisition of Bayanat Al Oula and Zajil in 2008, Mobily has the full portfolio of mobile and fixed services and is excellently positioned to achieve its Growth, Efficiency and Differentiation strategy by 2015.

About Bridgewater Systems

Bridgewater Systems, the leader in intelligent broadband controls, provides pre-integrated solutions for mobile and converged operators to transform their networks, optimize mobile data growth, and innovate with new services.  The Bridgewater portfolio of carrier-grade products includes Service Controller (AAA), Policy Controller (PCRF) and Home Subscriber Server (HSS), anchored by a common identity and device management system.  More than 150 leading service providers worldwide leverage Bridgewater to create and deliver profitable services to consumer, enterprise, cloud and machine markets.  For more information, visit us at www.bridgewatersystems.com

Meet with Bridgewater at Mobile World Congress 2011, Booth 1F47.

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan, Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or registered trademarks of Bridgewater Systems Corporation.  All other company, product names and any registered and unregistered trademarks mentioned are used for identification purposes only and remain the exclusive property of their respective owners.

SOURCE Bridgewater Systems