Mobilink Boosts Messaging Capacity With Acision's Mobile Data Services Solution

ISLAMABAD, Pakistan, August 17, 2010 /PRNewswire/ -- Acision, a world leader in mobile data, today announces that Mobilink, Pakistan's largest mobile operator and a subsidiary of Orascom Telecom Holding, has once again selected the Acision SMSC to expand its messaging capability to manage growth in messaging traffic.

Being the market leader with more than 31 million subscribers, Mobilink's market strategy is to acquire and retain customers by providing superior, high value services and products. Part of this strategy was the launch of SMS bundles in 2009 which proved to be highly popular with the operator's subscribers.

Rashid Khan, President and CEO, Mobilink said, "Acision has a proven track record in products, expertise and continuous service innovations, and is one of Mobilink's trusted value partners. With our customers expecting exceptional quality and performance from each of our services and products, we are confident that Acision will continue to aid us in delivering high quality and performance every time."

Sherif Hamoudah, Senior Vice President and General Manager for Acision in Middle East, Africa and Pakistan said, "Acision's track record in underpinning high-volume messaging services has enabled us to become a trusted partner to mobile network operators across the world. As a global leader in mobile data, Acision is committed to powering high revenue services. We firmly believe in close partnerships with our customers and we understand what drives their business. This is why leading operators like Mobilink choose to work with Acision to support their mobile data services business."

The Acision SMSC, part of the Acision Mobile Data Services portfolio, enables operators to reduce total cost of ownership of their SMS infrastructure, manage their messaging capacity according to customer demand and consistently deliver a high quality of service.

Notes to Editors

About Acision

As a world leader in mobile data, Acision powers innovation and profitable growth in mobile data services. As a pioneer of mobile messaging, Acision's real time mobile data solutions support its customers worldwide to drive new revenues with innovative services while controlling, optimizing and monetizing data traffic. For more information, visit Acision at http://www.acision.com

About Mobilink:

Mobilink, a subsidiary of the Orascom Telecom Holding, is Pakistan's leading cellular and Blackberry service provider. With more than 31 million subscribers, Mobilink maintains market leadership through cutting-edge, integrated technology, the strongest brands and the largest portfolio of value added services in the industry, a broadband carrier division providing next generation internet technology as well as the country's largest voice and data network with over 8,000 cell sites. Housing Pakistan's largest distribution and contact centre networks and an unparalleled 6,500 kilometers fiber optic backbone, Mobilink has already invested over US $3.3 billion in the country to date and provides uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 140 countries. The company is also the official cellular partner of the Pakistan Cricket Board.

As a responsible corporate citizen, Mobilink also offers a range of socially inclusive products and services dedicated to enhance access to information. Through Mobilink Foundation, the company supports education, health and environmental initiatives and promotes sustainable business practices.

For Company information: http://www.mobilinkgsm.com

For information on our CSR and Mobilink Foundation: http://www.mobilinkfoundation.org

SOURCE Acision UK Ltd

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