Mobileye™ Announces Retail Partnership With Camping World

DALLAS, Aug. 29, 2011 /PRNewswire/ -- MERA KNOWLEDGEFEST -- Mobileye (Booth #929), the leader in collision prevention and mitigation technologies and driver safety systems, today at Mobile Electronics Retailers Association (MERA) Knowledgefest announces a retail distribution and installation agreement with  Camping World, the nation's largest retailer of RV supplies, accessories, services and new and used RVs.  Camping World joins Mobileye's distribution network in offering its aftermarket C2-270 Collision Prevention System, which includes pedestrian collision warning, forward collision warning, headway monitoring warning and lane departure warning.

As part of the agreement, Camping World will offer customers Mobileye's C2-270 at its 80-plus store locations nationwide, as well as online.  Camping World found Mobileye's single camera-based safety solution as the most robust and trustworthy collision avoidance product for its customers.

"Camping World is always on the lookout for products and services that will benefit our customers.  Nothing is more important than the safety of our customers, so bringing this technology to the RV consumer is in perfect alignment with our product mission," said John A. Sirpilla, president of Camping World.  "RVers trust and rely on Camping World for product innovation and will drive safer under the watchful eye of the Mobileye Collision Prevention System.  We are excited to welcome Mobileye to our expansive product offering."

Camping World is putting a focus on safety, and joining Mobileye's global 35-plus distributor network, showcasing the company's mission to engage and partner with top retailers with a shared focus on making roadways safer for the drivers and passengers who frequent them.

"Mobileye is dedicated to educating consumers on the benefits that advanced driver assistance systems provide, and aims to drive further awareness through partnerships with retailers like Camping World that are similarly committed to making America's roadways safer," said Skip Kinford, Mobileye, Inc. CEO.  

With its eye on broadening its presence in the retail sector, Mobileye recently hired Jack Travis as its director of retail sales for North America to continue to educate retailers on the various benefits solutions like Mobileye's provide. Travis previously served as vice president of sales at Harman, a leading global provider of premium audio and infotainment solutions, with a focus on mobile and computing products, and as director of the iBrand division at SDI Technologies, Inc.

"We're thrilled to welcome Jack Travis to the Mobileye family," said Kinford.  "With his strong ability to cultivate strategic partnerships and proven global brand building and sales experience, Jack is well positioned to drive continued success for Mobileye solutions."  

For more information about Mobileye, visit www.mobileye.com. 

About Mobileye

Mobileye is the technology leader in Advanced Driver Assistance Systems (ADAS).  The company's unique vision-based platform, driven by its proprietary chipset and algorithms, works as a third eye to mitigate and reduce the risk of collision. Mobileye's comprehensive solutions are available for aftermarket applications and are integrated into the vehicles of a growing number of manufacturers including BMW, General Motors, Volvo and others.  Headquartered in The Netherlands, Mobileye has offices in the United States, Israel, Cyprus and Japan. For more information, please visit www.mobileye.com.

About Camping World

Camping World is the world's largest retailer of recreational vehicles and provides outdoor enthusiasts over 8,000 RV parts and accessories, service and collision centers along with other products and services to enhance the RV and outdoor lifestyle. Today the company serves RV enthusiasts with over 75 RV lifestyle retail locations engaging in the retail sale, finance, service and rental of recreational vehicles, with over $270 million of new and used recreational vehicle inventory representing more than 13 RV manufacturers and 150 brand names.

In addition, Camping World also provides expanded products and services to enhance and protect the RV lifestyle. This includes: the President's Club customer loyalty program; in-store Performance Centers like the Tow Center of America, campground reservations, Banking and Insurance, RV tours, Service and Collision centers, Detail and Refurbishment centers known as the RV SPA, Highways Magazine. Camping World is the title sponsor of the NASCAR Camping World Truck Series in addition to the Official RV and Outdoor Retailer of NASCAR.

Visit www.campingworld.com for more details.

SOURCE Mobileye

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