MobileFuse Expands Sales Organization and Opens Boston Office

NEW YORK, Jan. 23, 2012 /PRNewswire/ -- MobileFuse LLC (http://www.mobilefuse.com), a premium mobile advertising network, today announced the opening of a new Boston area sales office and the hiring of Christopher J. Boucher, Vice President of Sales, and Brett Houck, Director of Publisher Development.  These initiatives are part of the Company's expansion strategy, and come on the heels of a recent Nielsen report which names MobileFuse the top ranked mobile advertising network based on its reach of more than 98 million unique users (Source: Nielsen, Custom User-Defined Report, 12/29/11).

As Vice President of Sales, Mr. Boucher will focus on client relationships while overseeing the expansion of the Company's domestic and international sales force. Mr. Boucher brings more than a decade of interactive and integrated advertising experience from agency, advertising and publishing businesses.  Prior to joining MobileFuse, Mr. Boucher was President & CEO of Adventive, a cloud-based Rich Media Platform.

As Director of Publisher Development, Mr. Houck will provide support to existing premium publishers while securing new publisher partnerships.  Prior to joining MobileFuse, Mr. Houck was a Senior Business Development Manager at Jambo Media, now owned by Undertone Networks.

"We are pleased to welcome Chris and Brett to MobileFuse," said Ken Harlan, Chief Executive Officer of MobileFuse. "They both bring a lot of value because of their experience working with clients and publishers."

About MobileFuse

MobileFuse is a mobile advertising network that solely focuses on brands reaching their target audience. MobileFuse offers its clients customized and fully transparent site lists, exclusive inventory and roadblocks in addition to an advanced, analytics platform. MobileFuse is the only ad network that offers all of the above and still reaches 84% of the U.S. mobile web.  To learn more about MobileFuse, please visit http://www.mobilefuse.com.

Press Inquiries
Marlo Fludgate
Director, Marketing  
516.439.5471 ext. 305 (o)
305.336.8405 (m)
[email protected]

SOURCE MobileFuse