Mobile Tag: Official Sponsor of GS1!

PARIS, May 17, 2011 /PRNewswire/ -- Mobile Tag, leader in 2D and 1D barcode and NFC Tag marketing solutions, is an official sponsor of the world GS1 congress, taking place the 17th and 18th May in Paris.

Mobile Tag is honoured to be able to present its universal reading solution during this major GS1 event.

The most important representative of GS1 and its partners will be present and able to use the mobile tag solution for 1D and 2D bar codes.

The mobile tag universal reader is also available in a white label format for companies that wish to integrate this reader into their respective applications.

The 1D (EAN, UPC) bar codes generated by GS1 are scanable by mobile phones which has transformed these traditionally industrial codes into effective marketing tools.

Mobile tag has developed tools that allow users to very simply manage campaigns via bar codes and NFC tags from a single platform.

    The Mobile Tag platform enables users to:
    - Link products via 1D (EAN, UPC) barcodes with mobile content
    - Manage 2D barcode campaigns (QR-codes, Datamatrix, Flashcode, fotokody)
    - Link NFC tags to mobile content managed by a single platform
    - Receive and analyse statistics
    About Mobile Tag

Mobile Tag is the market leader in marketing solutions for 2D, 1D and NFC. In 2006, the company launched mobiletag, an embedded software application that allows phones to read 2D barcodes, otherwise known as tags, simply by using the phone's camera. Mobile Tag developed the software to create quick access to external content. After a first investment of 4 million Euros in 2008, Mobile Tag has recently secured 6.6 million Euros from a fund specialised in multimedia marketing, S.E.B Ventures (Skandinaviska Enskilda Banken Venture Capital), as well as from their historic investors, Alven Capital, XAnge Private Equity, IDF Capital. This fund enables Mobile Tag to reinforce its position in both Europe and the United States, developing its marketing and sales teams. Mobile Tag works with the largest operators and communicators in Europe and the USA.

For further information please visit: http://www.mobiletag.com

Press Contacts: [email protected], CF VIALA

SOURCE Mobile Tag