Mobile Payment Market Projected to be a Trillion Dollar Industry by 2017 Driven by Smart Wallets & Smartphone Payment Apps - Company Launches Massive Marketing Initiative

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Aug 19, 2015, 08:30 ET

CORAL SPRINGS, Florida, August 19, 2015 /PRNewswire/ --

As the mobile payment industry continues to adapt and evolve, and smartphone giant Samsung prepares to launch its new mobile payment services, consumers warming up to the idea of leaving their wallet at home limiting the use of their credit cards. Mobile Payment Industry tech leaders with recent news and developments of note are NXT-ID, Inc. (NASDAQ: NXTD), Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) and PayPal Holdings (NASDAQ: PYPL).

NXT-ID, Inc. (NASDAQ: NXTD), a biometric authentication company focused on the growing mobile commerce market and creator of the Wocket® smart wallet, announces its new sales campaign for Q4 2015. The new marketing campaign is being spearheaded by an award winning marketing team consisting of Amplitude Marketing Group (http://amplitudemarketing.com/) and TPMG (http://tmpg.com/). Amplitude Marketing Group is a full service marketing agency specializing in Branding and Identity, Retail-Driven Marketing, Brand Experiences, and creative/design services. Their client list includes PepsiCo (NYSE: PEP), Pure Leaf, Lipton, Subsidiary of Unilever (NYSE: UN), Blount Fine Foods, PRAI Beauty and Schick/Edgewell Personal Care - Subsidiary of Edgewell Personal Care (NYSE: EPC).

Read the full NXTD marketing announcement press release at http://www.financialnewsmedia.com/profiles/nxtd.html

TPMG is a multi-award winning marketing agency that has launched campaigns for companies including Harley-Davidson, Dish and Oscar Mayer. The marketing and brand awareness campaign for Wocket will kick off the week of August 17th and run through the holiday retail sales season and follow into January 2016 with the annual Consumer Electronics Show (CES) Gino Pereira, Chief Executive Officer of Nxt-ID. Inc. said, "Having shipped initial quantities of Wocket and refined our production and supply chain, we are gearing up for the holiday season. We have retained some of the best marketing talent in the industry to brand Wocket as" the smartest wallet you will ever own" and to spread broad awareness about the product. Getting the right message to the right consumers is imperative." Get more information at the http://www.wocketwallet.com website or on Twitter hashtag: #wocket and @WocketWallet

Checking in on other mobile payment service developments of note: In a recent article on Investors Business Daily (investors.com), Samsung's new mobile payments system could spur greater adoption of mobile payments than what rivals Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOGL) have been able to achieve thus far, Moody's Investors Service said Monday.

Samsung is launching its e-wallet service, Samsung Pay, on Thursday in its home market of South Korea. It will debut in the U.S. on Sept. 28. It also plans to roll out the service in the U.K., Spain and China.

Apple Pay is a mobile payment and digital wallet service by Apple Inc. that lets users make payments using the iPhone 6, iPhone 6 Plus, Apple Watch-compatible devices (iPhone 5 and later models), iPad Air 2 and iPad Mini 3.

Google Wallet now with Android Pay - is an easier way to pay in stores, pay your friends and pay online. - Speed through checkout with Tap and Pay on your Android device- Android Pay is way to pay from your phone. No need for credit cards; just tap your handset against any supported card terminal.

Shell recently enabled a new pay at the pump system in the UK in partnership with PayPal (NASDAQ: PYPL). Unlike older systems that integrate a card payment terminal, the Fill Up & Go system lets you use PayPal to complete the transaction through your smartphone. Shell told us that the aim was to speed up the refuelling experience, meaning that you don't have to go to the counter to pay and queue behind those doing their shopping. The advantage of using an app over a card terminal on the pump is that there's no need for major hardware changes. Source: Pocket-lint.com

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