Mobile Number Portability Levels the Playing Field in Latin America, Pyramid Finds

CAMBRIDGE, Mass., July 29 /PRNewswire/ -- Mobile number portability represents both a threat and an opportunity for operators in Latin America. Which one it is depends on a given operator's ability to anticipate customer needs and to offer services that have more value to them, according to a new report from Pyramid Research (www.pyr.com).

Mobile Number Portability May Trigger Big Changes in Latin American Markets explores the reasons for regulators to implement portability and the approach that operators of different sizes have taken to cope with MNP. It also examines the impact that the measure has in the market, the strategic approaches taken by small and large operators and their outcomes. Download an excerpt here: http://www.pyramidresearch.com/downloads.htm?id=5&sc=PRN072910_INSLA2.4.  Purchase the report here: http://www.pyramidresearch.com/store/ins_la_100720.htm?sc=PRN072910_INSLA2.4.

Pyramid believes any operator can benefit from Mobile Number Portability (MNP). "For many operators, the main source of revenue growth is the acquisition of new clients, but as mobile penetration reaches high levels in many Latin America markets, finding new clients becomes more and more difficult," says Juliana Gomez, Analyst at Pyramid Research, and author of this report. "In these circumstances, MNP becomes an important consideration because it allows customers to churn between networks."

"In a market that is reaching saturation, the best way to grow is either by stealing clients from your competitors or by taking your customers to the next level by increasing the usage of data services," Gomez says. "MNP levels the playing field, giving all market players a relatively equal opportunity to acquire customers as it shifts the battle to a more strategic ground; this enables operators to compete with better market tools, such as service."

Mobile Number Portability May Trigger Big Changes in Latin American Markets is part of Pyramid Research's Latin America Telecom Insider report series. Download an excerpt of this report here: http://www.pyramidresearch.com/downloads.htm?id=5&sc=PRN072910_INSLA2.4.   This report can be purchased online here: http://www.pyramidresearch.com/store/ins_la_100720.htm?sc=PRN072910_INSLA2.4 or by contacting [email protected].

SOURCE Pyramid Research

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