Mobile Media Summit Takes on Apps and Ads in San Francisco

LOS ANGELES, Jan. 15, 2015 /PRNewswire/ -- Mobile Media Summit, the largest mobile media and advertising conference in North America and Europe, kicks off 2015 with its third annual event in San Francisco on January 26th at The Westin St. Francis. This year's "Apps and Ads" theme will have top brands and agencies discuss how they are using apps in the marketing mix, employing new strategies to find, retain and engage app users and focusing on making money in this hot mobile media landscape.

"Apps have become a part of our everyday lives. The industry is beginning to see a shift with consumers' app usage which increased 74% in 2014," said Paran Johar, CEO and Founder of Mobile Media Summit. "Gathering brands and agencies to discuss how to increase user retention and monetize from that within apps is a great topic to focus on in the beginning of the year."

Key speakers highlighting the event include:

• Brandon Berger, Chief Digital Officer at Ogilvy
• Angela Courtin, Chief Marketing Officer at Relativity Media
• Paul Friedland, Director of Marketing at Levi Strauss
• Steve Katelman, EVP Global Strategic Partnerships, Digital at Omnicom Media Group
• Michael Lacorazza, EVP, Brand and Advertising at Wells Fargo
• Yanyan Ji, Global Brand Director at Qualcomm
• Dave Marsey, EVP/Managing Director at DigitasLBi
• Julia Mee, Sr Director Global Advertising at Cisco
• Mike Parker, Global Chief Digital Officer at McCann
• Shiv Singh, SVP Global Brand and Marketing Transformation at Visa
• Scott Symonds, Managing Director of Media at AKQA

"Mobile is showing no signs of slowing down, said Mike Parker, Global Chief Digital Officer of McCann. "Getting together with peers to examine goals and challenges of mobile marketing and advertising is vital. Especially, to continue executing an innovative and effective mobile strategy. The Mobile Media Summit is the only event of its type that puts brands and agencies in the center of the discussion."

Panel topics will include programmatic, reaching young consumers, beacons, how to better monetize from apps, debating mobile web apps versus native apps, and new native mobile formats to replace banner ads.

Top brands, agencies, publishers and developers are combining the power of apps with new forms of advertising to create great campaigns that reach and engage consumers in the mobile moment.

To register and to view the full agenda and speaker list visit: http://mobilemediasummit.com/san-francisco-2015/

Sponsors & Partners: Opera Mediaworks, NinthDecimal, xAd, Thinknear, Oracle, Sheppard Mullin, LiveRail, Factual, sfBIG, MobileMonday, 4A's, The LBMA, Women in Wireless, Adweek, Mobile Media Xchange and Re/code.

Follow Mobile Media Summit and join the conversation: Facebook, LinkedIn and Twitter #MMSSF15

About Mobile Media Summit: Mobile Media Summits are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2009 by Paran Johar, Mobile Media Summits are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 2,500 speakers and well over 15,000 attendees. Visit www.mobilemediasummit.com for more information.

For press inquiries, contact Kaitlynn Russo, Director of Marketing at [email protected].

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SOURCE Mobile Media Summit

Related Links

http://www.mobilemediasummit.com

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