Mobile Marketing Campaign Keeps Ham Top of Mind for the Holidays

LOUISVILLE, Ky., Nov. 23, 2011 /PRNewswire/ -- Kentucky Legend Ham is serving up a mobile marketing campaign this holiday season to engage consumers where they live—on their cell phones!  "Mobile messaging is growing," said Janet Sweeney, marketing director for Kentucky Legend Ham. "In 2010, 82% of mobile phone users ages 30 – 49 regularly sent and received text messages vs. 75% in 2009. More than half of mobile phone Internet users go online daily from their mobile device."

To capitalize on this trend, SFG will be giving away 250 Kentucky Legend hams via a fall promotion from now through December 31, 2011. Consumers can text the key word "Legend" to 72727 for a chance to win a ham. "We think that this is a great way to create awareness of our Kentucky Legend brand and to give consumers a chance to try one of these outstanding hams," said Sweeney.

In addition, Kentucky Legend is sponsoring the only dedicated ham hotline to help consumers choose and prepare a perfect ham. The toll free number hotline, 1-866-343-5058, available from 9 a.m. – 7 p.m. Eastern Time, Monday-Friday, through December.

Kentucky Legend Hams are produced by Specialty Foods Group. Specialty Foods Group, Inc. (SFG) is a leading U.S. producer and marketer of a wide variety of premium branded and private-label processed meat products.

SOURCE Specialty Foods Group

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