Mobile Marketing Association Webinar Set to Focus on Mobile Advertising in the Travel Market

Who:

The MMA (Mobile Marketing Association), an action-oriented organization with global focus, regional actions and local relevance, today announced its hosting of a webinar centered on the use of mobile marketing within the travel industry.  Sponsored by Microsoft, the MMA webinar will focus on travel featuring a case study on travel by Poynt.

What:

MMA webinar will focus on how those within the travel industry can benefit from a properly crafted and executed advertising strategy.  Attendees will hear about key mobile ad trends, how to acquire and retain customers, improve customer service, drive loyalty and engagement and campaigns do's and don'ts.

Speakers include:

• Michael Becker, Managing Director, North America, MMA

• Jonathan Tom, Group Manager, Mobile Advertising, Advertiser and Publisher Solutions Group, Microsoft

• Margaret Glover-Campbell, Vice President, Marketing & Public Relations, Poynt Corporation

In addition to hearing the speakers, all attendees will be provided the opportunity to download a copy of "An Introduction to Mobile Advertising for Travel' whitepaper immediately following conclusion of the webinar.

When:

Dec. 14, 2010

11:00 a.m. to 12:00 p.m. ET

Where:

Limited Space - - To register please go to http://globalresultspr.na5.acrobat.com/mmaweb/event/registration.html. All additional questions please contact the MMA at [email protected].

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA's primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.  The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America [LATAM and Asia Pacific (APAC)] branches. For more information, please visit www.mmaglobal.com.

FOR MORE INFORMATION:

Valerie Christopherson

Global Results Comm. (GRC)

P:+1 949 608 0276

E: [email protected]