Mobile Marketing Association Webinar Focuses on Privacy Fundamentals for Mobile

Who:

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, and Truste are hosting a webinar on mobile privacy that focuses on emerging best practices, consumer insights and mobile privacy concerns. The webinar will be moderated by the MMA and will include speakers from The Future of Privacy Forum, the MMA Privacy Committee, Hogan Lovells US LLP and Truste.

What:

The webinar will discuss the recent issues surrounding mobile privacy along with insights from recent Truste privacy research. Attendees will learn how to safely manage the use of consumer mobile data and how to navigate the legal and policy challenges facing the mobile advertising ecosystem.

                  Speakers include:

• Jules Polonetsky,  Co-Chair and Director, The Future of Privacy Forum

• Christopher Wolf, Co-Chair, The Future of Privacy Forum; Partner, Hogan Lovells US LLP

• Alan Chapell, President, Chapell & Associates; Co-Chair MMA Privacy Committee

• Frances Maier, President, Truste; Co-Chair MMA Privacy Committee

                  Moderator:

• Michael Becker, North American Managing Director, Mobile Marketing Association

                  In addition to hearing the speakers, all attendees can request the deck immediately following conclusion of the webinar.

When:

September 22, 2011

11:00 a.m. PT/ 2:00 p.m. ET

Where:

To register please go to https://www3.gotomeeting.com/register/157822494