Mobile Marketing Association Sponsors Mobile Marketer Webinar on the Effectiveness of Mobile Couponing

Who:

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing, is sponsoring a Mobile Marketer webinar on mobile commerce that focuses on how to effectively implement mobile coupons to drive sales and the importance of mobile CRM. The webinar will be moderated by Mobile Marketer and will include speakers from the Men's Wearhouse, Merkle and the MMA.

What:

The webinar will discuss how the Men's Wearhouse chain K&G Fashion Superstore successfully grew their mobile database and increased sales and traffic through a mobile couponing campaign. Attendees will learn how to integrate mobile with traditional media such as radio and print, the latest statistics on mobile coupon redemption rates and the most effective mobile channels for delivering mobile coupon campaigns.

Speakers include:

Matt Stringer, senior vice president of marketing, Men's Wearhouse

Michael Becker, Managing Director, North America, MMA

Chris Wayman, vice president and general manager for mobile, Merkle

Bruce Hershey, mobile marketing strategist, Merkle

Moderator:

Giselle Tsirulnik, senior editor, Mobile Marketer and Mobile Commerce Daily

In addition to hearing the speakers, all attendees can request the deck immediately following conclusion of the webinar.

When:  

May 25, 2011

2:00 p.m. to 3:00 p.m. ET

Where:  

To register please go to https://www2.gotomeeting.com/register/755500666