Mobile Marketing Association Kick-Starts Summer Webinar Series With Best Buy and Microsoft

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Jun 17, 2010, 09:00 ET

NEW YORK, June 17 /PRNewswire/ --

Who:	The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies, is hosting a three-part webinar series this summer. Sponsored by Microsoft, the MMA Summer Series will focus on Retail, Travel, CPG.

What:	MMA is kick-starting the Summer Series with a focus on how retailers can benefit from a properly crafted and executed advertising strategy. Attendees will hear about key mobile ad trends, retailer insights and needs, the publishers' point of view and campaigns dos and don'ts.

	Speakers include:
	Michael Becker, Managing Director, North America, MMA
	Jonathan Tom, Group Manager, Mobile Advertising, Advertiser and Publisher Solutions Group, Microsoft
	Tiffany Gerhardt, Senior Marketing Manager, Emerging Capabilities, Best Buy

	In addition to hearing the speakers, all attendees will be provided the opportunity to download a copy of The Retailer's Guide to Mobile Advertising whitepaper immediately following conclusion of the webinar.

When:	June 28, 2010
	11:00 a.m. to 12:00 p.m. ET

Where:	Limited Space - - To register please email [email protected] and you'll receive the proper password.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States, and it has regional chapters including North America (NA), Europe (EUR), Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.