Mobile Marketers Act Now: Tomorrow's iPhone 5 Launch Triggers Rich App Marketing Opportunity

BOSTON, Sept. 11, 2012 /PRNewswire/ -- Tomorrow's iPhone 5 launch marks the beginning of a valuable marketing opportunity for mobile app brands as millions of new device owners will enthusiastically download and use apps. Fiksu, Inc. (www.fiksu.com), the industry's first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today published a new infographic entitled "Riding the iPhone 5 App Marketing Wave" that illustrates how and when app marketers can take advantage of this great opportunity. The infographic is based on Fiksu's analysis of the iPhone 4S launch in October 2011.

"Tomorrow is a big day for app marketers, and it's not just because Apple is announcing the iPhone 5," said Micah Adler, CEO, Fiksu. "As we saw during last October's iPhone 4S introduction, the launch of a major device causes app downloads to peak and the costs to acquire loyal, repeat users to drop. Brands can expect this marketing opportunity to start with tomorrow's launch event, pick up steam as the iPhone 5 hits the shelves mid-month, and extend throughout the rest of September and well into the fall. In fact, we're calling this 'Christmas in September' for mobile marketers."

Fiksu's infographic can be viewed and downloaded at: http://www.fiksu.com/blog/taking-advantage-iphone-5-app-marketing-opportunity

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship platform, Fiksu® for Mobile Apps spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps™, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.

SOURCE Fiksu, Inc.

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