Mobile Gaming Apps Driving Majority of Revenue Potential While Daily Downloads Continue to Skyrocket Globally
CORAL SPRINGS, Florida, April 14, 2015 /PRNewswire/ --
Video gaming stocks saw mixed trends last week as new games & downloads, collaborations and mergers helped drive the sector. With downloads reaching new levels, gaming companies move to improve accessibility for consumers. Leading Companies in focus in the gaming app space today are: Tapinator, Inc. (OTC: TAPM), King Digital Entertainment's (NYSE: KING), Zynga (NASDAQ:ZNGA), Apple Inc. (NASDAQ:AAPL) and Facebook Inc. (NASDAQ:FB)
Tapinator, Inc. (OTC: TAPM) is pleased to announce that its portfolio on Google Play has surpassed 400,000 new daily installs and four of its games have reached the Top New Free charts on the Google Play platform. These four games are:
• Angry Shark Revenge
• Speed Car Escape
• Farm Tractor Simulator
• Furious Car Driver
These games span the parking, simulation, and animal simulation categories, where Tapinator has achieved critical mass. Each title was launched within the last 30 days and, collectively, these games have already surpassed 85,000 daily new installs. With the success of these recent games, for the first time in Tapinator's history, on April 10th 2015, the Company exceeded 400,000 daily installs across its portfolio.
Read the full TAPM Press Release at http://www.financialnewsmedia.com/profiles/tapm.html
"We just recently announced 300,000 new daily installs and, less than one month later, we have already surpassed 400,000 new players on a daily basis. This metric illustrates the tremendous rate at which our game portfolio is growing. Later this month, in addition to our existing categories, we will be releasing games within several new categories, including our first social casino title," stated Tapinator CEO, Ilya Nikolayev.
In a recent article published on Investors.com: The freemium mobile game model remains very dependent on a tiny sliver of users for a majority of revenue, according to a new report, with just 0.23% of players accounting for 64% of total revenue.
Mobile games, including King Digital Entertainment's (NYSE:KING) "Candy Crush Saga" and SuperCell's "Clash of Clans," make their money off of optional in-game purchases offering more turns, more weapons, etc. that give players an extra advantage.
Thursday's 2015 Mobile Monetization Report from mobile marketing automation firm Swerve suggests that mobile game makers may be less concerned about acquiring players as they "learn to manage the player lifecycle." ...
... Zynga (NASDAQ:ZNGA) was one of the first mobile game makers to go public in late 2011. But its alliance with Facebook (NASDAQ:FB) weakened, and games such as "Farmville" lost popularity. It's gone through a series of layoffs as revenue plunges. Zynga shares fell 17.9%on Thursday after its CEO Don Mattrick left and Zynga founder Mark Pincus returned to the helm...
...While mobile games can go boom or bust, Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOGL) are big winners. Revenue from apps at the Apple App Store and Google Play have boomed on freemium games, with Apple and Google taking a slice of the ever-growing pie. Freemium revenue rose more than 70% last year, according to an Annie App and IDC report. Revenue from paid apps' in-app buys sank 24%...
...Outside the U.S., the mobile games winner may be China's Tencent (OTCPK:TCEHY). The operator of the WeChat and QQ messaging services and Alibaba's (NYSE:BABA) archrival generated $1.92 billion in mobile and online gaming revenue in the fourth quarter, 56% of its total. In addition to a slew of in-house and third-party mobile games, Tencent also owns Los Angeles-based Riot Games, which runs the hugely popular PC-based League of Legends freemium game...
Read the Full Article at Investor's Business Daily: http://news.investors.com/technology-click/040915-747267-mobile-games-64-percent-revenue-from-0-23-players.htm#ixzz3XE7hBImo
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