Mobile Commerce Index Shows Smartphone Orders Up 85 Percent

News provided by

Branding Brand

May 07, 2013, 11:18 ET

PITTSBURGH, May 7, 2013 /PRNewswire/ -- Branding Brand, the leading mobile commerce platform to major retailers, today released the results of its Mobile Commerce Index for April 2013.

The Branding Brand Mobile Commerce Index is a compilation of mobile sites developed by Branding Brand for retailers across a variety of industries including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.

Compared to April 2012, the Branding Brand Mobile Commerce Index showed the following year-over-year market share gains for the 18 mobile sites tracked during both periods:                            

  • Smartphone visits increased 60%                                              
  • Tablet visits increased 50%                                                       
  • Smartphone orders increased 85%                                            
  • Tablet orders increased 52%                                                     
  • Smartphone revenue increased 57%                                          
  • Tablet revenue increased 44%                                                   

Additional data points, along with accompanying graphs, are available at: http://www.brandingbrand.com/data.

"Our numbers show that 30 percent of total e-commerce traffic now comes from smartphones and tablets," said Chris Mason, Branding Brand co-founder and CEO. "Every month, we're arming ourselves with additional insight. This is more than the future of mobile; it's the future of commerce."

ABOUT BRANDING BRAND: Branding Brand powers mobile commerce sites and apps for over 150 leading retailers, including Ace Hardware, American Eagle Outfitters, Bath and Body Works, Benefit Cosmetics, Brookstone, Calvin Klein, The Children's Place, Costco, Crate & Barrel, Dick's Sporting Goods, Dollar General, Drugstore.com, Eastern Mountain Sports, Hot Topic, Jo-Ann, Kate Spade, Nasty Gal, Nautica, Petco, Ralph Lauren, Sephora, Spanx, Steve Madden, Timberland, and Tumi. Based in Pittsburgh, PA, it is the largest and fastest-growing mobile commerce platform in the industry. For more information, visit www.brandingbrand.com or @brandingbrand.

SOURCE Branding Brand

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