Mobile Commerce Brings New Area of Development for Content Providers, Pyramid Finds

CAMBRIDGE, Mass., Nov. 16, 2011 /PRNewswire/ -- Traditionally, the mobile payments and banking opportunity has been geared toward banks and mobile operators. However, we believe CRM providers, mobile coupon aggregators, social networks and others will play a fundamental role in convincing merchants and end users to embrace mobile commerce, according to Jose Magana, Senior Analyst and Pyramid's Practice Leader for Mobile Payments and Consultant behind Pyramid's new Mobile Commerce Insight Pack.

Mobile Commerce Landscape Insight Pack is a new research service that combines extensive database resources with high-level expert analysis to enable payment vendors to identify and exploit new telecom revenue opportunities in mobile payment and banking. The Mobile Commerce Landscape Insight Pack offers analysis on current trends and best practices in mobile payments in emerging and developed markets. It includes up-to-the-minute data and market forecasts, an in-depth research report and a live session with a Pyramid consultant, giving quick and direct insight into key trends.

To learn more, download a sample of the report and its excel template here.

"Content providers and handset vendors see mobile payments as a new area of development where there are significant opportunities to combine coupons, mobile POS, and social shopping," says Magana. Most of the money to be made around a mobile payment system lies outside of the payment transaction itself. A successful payment system must engage the consumer and merchant by adding value to the status quo by either making it more cost efficient, more convenient or provide better information for both parties. "Which technology to embrace, who will cover the costs of deployment, and which operators, vendors and banks to partner with are all important questions that need to be addressed," he explains.

The Mobile Commerce Landscape Insight Pack is priced at $6490 and available for purchase online or through emailing [email protected].

Industry Insight Packs are the latest addition to Pyramid's product portfolio. For more information on how Pyramid delivers strategic value through our consulting services, click here.

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the global communications industry. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.

The Light Reading Communications Network (www.lrcn.com) combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. The Light Reading Communications Network is a division of UBM TechWeb (www.ubmtechweb.com), the global leader in technology media and business information.

Press Contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network
617 871 1910
[email protected]

SOURCE Pyramid Research

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