Mobile Augmented Reality (MAR) Global Market to Reach $74.8 Billion by 2030: Strong Growth Projected for Mobile AR in Virtual Product Display Applications

DUBLIN, April 7, 2023 /PRNewswire/ -- The "Mobile Augmented Reality (MAR): Global Strategic Business Report" report has been added to  ResearchAndMarkets.com's offering.

The global market for Mobile Augmented Reality (MAR) estimated at US$9.7 Billion in the year 2022, is projected to reach a revised size of US$74.8 Billion by 2030, growing at a CAGR of 29.1% over the analysis period 2022-2030.

Software, one of the segments analyzed in the report, is projected to record 25.5% CAGR and reach US$40.2 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Services segment is readjusted to a revised 35% CAGR for the next 8-year period.

The U.S. Market is Estimated at $2.8 Billion, While China is Forecast to Grow at 28% CAGR

The Mobile Augmented Reality (MAR) market in the U.S. is estimated at US$2.8 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$12.6 Billion by the year 2030 trailing a CAGR of 28% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 25.9% and 25.3% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 20.3% CAGR.

Select Competitors (Total 113 Featured) -

• Apple Inc.
• Augmensys GmbH
• Augment
• Augmented Pixels Inc.
• Blippar
• Catchoom Technologies
• DAQRI
• Google Inc.
• Gravity Jack
• Hunter Research and Technology, LLC
• LM3LABS Corp.
• Marxent Labs LLC
• Mollejuo Software, Inc.
• Mybrana Network S.L.
• Niantic, Inc.
• Occipital Inc.
• Seabery Augmented Technology
• Snap, Inc.
• ViewAR GmbH
• VividWorks Ltd.
• Wikitude GmbH
• Zappar Ltd.

What`s New for 2023?

• Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
• Global competitiveness and key competitor percentage market shares
• Market presence across multiple geographies - Strong/Active/Niche/Trivial
• Online interactive peer-to-peer collaborative bespoke updates
• Access to digital archives and Research Platform
• Complimentary updates for one year

Key Topics Covered:

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

• Influencer Market Insights
• World Market Trajectories
• Augmented Reality: Enriching the Real World through Convergence with Digital Information and Media
• Recent Market Activity
• Brief Overview of Emerging Trends and Future Prospects for Augmented Reality
• AR in Digital Marketing
• AR and Mapping
• Education
• Industry Applications
• Select Innovative Companies in AR/VR Space (2017)
• Factors Stimulating AR Demand
• Integration of Mobile Technology and Augmented Reality Gains Momentum
• Mobile AR Apps to Play Definitive Role in AR/VR Market
• Benefits of Mobile AR Solutions to Key Industries
• Factors Boosting Adoption of AR
• Tourism
• Retail
• Gaming
• Entertainment
• Businesses and Economy
• Stakeholders Eye on Delivering Immersive Experiences using Mobile AR/VR
• Mobile Augmented Reality (MAR) Applications: Where, What and How to Display AR on a Mobile Device
• Latest Augmented Reality Trends to Favor Mobile AR
• Apple and Google Target Mobile AR
• AR Chipsets and Sensors
• Enhanced Mobile Experience
• Gains for Mixed Reality
• AR Smartphones and HUD Technology
• Next-Generation AR Headsets
• Use of Mobile AR for Marketing
• AR to Topple VR
• Adoption across Diverse Industries
• Retailers to Embrace AR
• Mobile Augmented Reality: Major Milestones Over the Years
• Early AR Limited to Scientific Use for High-end Applications
• ARToolKit: A Major Breakthrough for Mobile AR
• ARQuake Game: First Outdoor Mobile AR Video Game
• BatPortal: First PDA Enabled Wireless AR System
• Mobile AR Penetrates the Mobile Phone Ecosystem
• Advent of Smartphones & Tablet PCs Brought MAR Closer to Mainstream Consumer Market
• Global Market Outlook
• Futuristic Goals for Mobile AR in a Nutshell
• Competitive Landscape
• Progress Made by Major Companies in the Field of Augmented Reality
• Participants across the Value Chain Bet Big on Mobile AR
• Leading Mobile AR Tools Available for Developers of AR Game or App
• Select Mergers & Acquisitions for 2015 & 2016
• Select Popular Mobile Augmented Reality Apps for Android/iOS (2016 & 2017)
• Popular Mobile Augmented Reality Apps for Android/iOS (2015)
• Select Innovative Mobile AR Apps Developed in Recent Past
• Crowd Funding: A Key Fund Generation Strategy for Mobile AR Vendors
• Mobile Augmented Reality (MAR) - Global Key Competitors Percentage Market Share in 2022 (E)
• Impact of Covid-19 and a Looming Global Recession
• Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

• Key Drivers and Restraints
• Augmented Reality Explodes into Mainstream
• Notable AR Milestones
• Promising Developments
• Rapid Proliferation of Mobile App Stores Worldwide: A Strong Growth Driver
• Freemium Apps with In-App Purchases Score over Paid Apps & Free Ad-Sponsored Apps
• Retail and Marketing Apps Dominate the Developer Investments in AR
• Technology Developments & Innovations: Spearheading Growth
• Markerless Augmented Reality
• Cloud Computing Support for Mobile AP Apps
• Smart Glasses: The New Age HMI Device Revolutionizes the Mobile AR Market
• Growing Investments in Google Glasses & Other Smart AR Glasses Bodes Well for Smart Glasses MAR Apps
• Mobile AR Game Apps: The Major Revenue Contributor
• Gaming Dominate Mobile Apps Content Worldwide: Opportunities Galore for MAR Apps
• Opportunity Indicators
• Augmentation in Smartphone's Computational Capability Drives Location-Based AR
• Increasing Focus on Disruptive Technologies to Boost Market Prospects in the Enterprise Sector
• Mobile AR and Mobile CRM Convergence Transform Sales and Services Processes
• Internet of Things (IoT) and Industry 4.0: The Next Big Thing for Mobile AR in the Enterprise Sector
• Enterprise Mobility, BYOD and CYOD Paves the Way for Mobile AR and Smart Wearables Adoption at the Workplace
• Mobile AR Applications: A Key Enabler of M-Commerce
• Strong Growth Projected for Mobile AR in Virtual Product Display Applications
• Rising Investments in AR for Mobile Marketing and Brand Building Augurs Well for the Market
• Technology Advancements Enable Seamless Convergence of Mobile AR and MCommerce
• Rising Prominence of Preventive Healthcare Spurs Demand for Healthcare MAR Apps
• Other High-Growth Application Areas for Mobile AR
• Retailers & Marketers
• Tourists
• Instructional Manuals and Videos
• Robust Demand for Smartphones & Tablet PCs Offering Compelling MAR Experience Drives Market Growth
• Rising Mobile Subscriptions Sets the Perfect Platform for Market Expansion
• Developments in High-Speed Networks Support New App Possibilities for Mobile AR
• Enabling Mobile AR and VR with 5G Networks
• Key Challenges Hampering Widespread Adoption of Mobile AR
• Lack of Awareness & Penetration in Addressable Markets
• Lack of Visibility
• Technology Limitations
• Failure to Meet Consumer Expectations
• Privacy Issues

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/emb3at

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