Mobile App Users Now Able to Provide Feedback Directly In-App through Just-Released Technology from Survey Analytics

Smartphone Developer Toolkit Delivers Next-Generation User Feedback and Experience Technology

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Nov 04, 2013, 09:00 ET

SEATTLE, Nov. 4, 2013 /PRNewswire/ -- Survey Analytics, a leader in mobile research technology, has launched the SurveySwipe Software Development Kit (SDK) for developers, enabling feedback collection and management directly in-app. The toolkit includes the full feature package of the Smartphone survey system, SurveySwipe.

Research shows that consumers download about 40 apps on their smartphones, but actively use about 15¹. Additionally, most apps have a retention rate of 31 percent after the first day, dropping to 15 percent after seven days. By the end of the first month, the retention rate drops to a staggering 6 percent of users². The SurveySwipe SDK is designed to solve these challenges by offering a more interactive mobile app experience.

The first mobile app to take advantage of the SurveySwipe SDK is Ikkos, a neuroscience movement training application developed by Chandika Bhandari – founder of Seattle App Lab. Chandika is an award winning software veteran, and prior to starting Seattle App Lab held a software leadership position for Microsoft.

"Many businesses struggle to retain app users, and do not know who uses their app and why," says Bhandari. "However, the SurveySwipe SDK changes all of that. Adding the SDK capabilities to an app lets brands see what their app users want. Plus, using the SDK, companies can have a state-of-the-art feedback system at a fraction of the cost of in-house development, and the real-time capabilities allow for quick refinement of the product."

The SurveySwipe SDK integrates with any existing iOS or Android app. Surveys can be easily developed and deployed to mobile devices from the Survey Analytics SaaS platform, providing developers and end users with real-time data. The SDK powers not only mobile surveys but also geofencing, push notifications, user profiles, points, rewards and more.

"We are very excited to be releasing this product. It represents the true power of mobile survey technology," said Survey Analytics CEO Andrew Jeavons. "Too often, mobile survey applications are divorced from consumer smartphone habits. The SurveySwipe SDK changes this and brings survey technology into mobile apps."

About Survey Analytics
Survey Analytics is an enterprise grade cloud enabled research platform that provides companies with all of the tools needed to improve efficiency in managing feedback. We specialize in the kind of "listening systems" that are geared toward rapid deployment across all channels including web, email, social media, and mobile. We even have leading mobile solutions to conduct Smartphone surveys or conduct field research offline on tablets. Our platform collects data in real-time on a global scale and mitigates the cost of feedback management across organizations. Some of our clients include CareerBuilder, Zynga, Microsoft and the GSA.

About Seattle App Lab
Seattle App Lab is a team of technology professional services consultants that start with your people and connect them with the right technology. Our experienced and interdisciplinary team provides strategic consulting, mobile and cloud strategy, business intelligence, custom software development, and staffing services to many of the top companies around the world and some of the most innovative startups. Combined we have 100+ years of technology strategy experience and are confident we will be able to address your unique needs.

¹Harvard Business Review
²TechCrunch

SOURCE Survey Analytics