Mobile App Optimised to Connect Exhibitors and Visitors to Hong Kong Jewellery and Gem Fair

HONG KONG, June 7, 2015 /PRNewswire/ -- The official mobile app for UBM Asia's June Hong Kong Jewellery and Gem Fair 2015 the Mobile Buyer Guide is making its return with enhanced features and a new look and feel. The Mobile Buyer Guide includes the complete fair directory with over 2,000 exhibitor records, interactive floorplans and all essential show information.

The 2015 edition includes a more intuitive navigation, faster download and updates, and new features connecting exhibitors and buyers:

A social media style activity feed allows visitors and exhibitors to post updates, share pictures, and follow fair news live as they get published. There is also the embedded mobile TradeBoard, a new service that will allow visitors to post sourcing requests and exhibitors to respond to it.

"Many visitors come with a very specific sourcing need: for instance a type of jewellery, or very specific gemstones or equipment. In some cases visitors have to browse a lot of booths until they find the right supplier. By posting a clearly defined sourcing request to the mobile TradeBoard, visitors can receive exhibitors' responses to their phones all while visiting the fair," said UBM's Regional Director of eBusiness and Event Technology, Jerome Hainz.

The 2015 Mobile Buyer Guide is sponsored by Antwerp World Diamond Centre, the organiser of the Antwerp Diamonds Pavilion at the June and September Hong Kong Jewellery and Gem Fairs. The Mobile Buyer Guide is provided and managed by JewelleryNetAsia, the official online media for UBM's jewellery and gem fairs.

The Mobile Buyer Guide can be downloaded here free of charge. It is also available in all major app marketplaces that it can be found using the keywords 'UBM jewellery'.

About UBM Asia (www.ubmasia.com)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is Asia's leading exhibition organiser and the biggest commercial organiser in mainland China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and over 1,200 staff in 25 major cities. We operate in 19 market sectors with 160 exhibitions, 75 conferences, 28 trade publications, 18 vertical portals and virtual event services for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.

For further information, please contact UBM Asia limited at [email protected] or call +852 2827 6211.

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SOURCE UBM Asia Ltd

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