Mobile & Digital Gaming App Industry Seeing Significant Growth as Developers Capitalize on New Strategies and Product Launches

CORAL SPRINGS, Florida, September 9, 2015 /PRNewswire/ --

The mobile gaming and digital app industry is a battle of smash hits and a single winning game or app can drive years of profitability for developers. Mobile Gaming and App Developers in focus with recent developments are SPYR, INC. (OTC: SPYR), Zynga Inc. (NASDAQ: ZNGA), Glu Mobile Inc. (NASDAQ: GLUU), Electronic Arts Inc. (NASDAQ: EA) and Activision Blizzard Inc. (NASDAQ: ATVI)

SPYR, INC. (OTCQB: SPYR), a holding company with wholly owned subsidiaries in the digital publishing and advertising industry, mobile game and app development industry, and the food service industry, today followed up its recent announcement of the appointment of Paul Thind as Managing Director of the Company's wholly owned subsidiary, SPYR APPS, LLC, which focuses on the development of digital games and applications, by revealing some of the strategic goals and actions Mr. Thind expects to implement early in his tenure with the Company.  More specifically, Mr. Thind has already taken steps to:

- Establish a core team of mobile games industry professionals in Marketing, Business Intelligence, Studio and Production;

- Establish a team of industry expert advisors to assist with strategic direction of the Games Publishing Division;

- Source the first round of third party Mobile Games that will be published under the SPYR APPS label; and

- Initiate a "soft launch" of SPYR APPS' third original IP mobile title in core test markets.

Read the full SPYR Press Release at http://www.financialnewsmedia.com/profiles/spyr.html

Mr. Thind from SPYR concluded, "Through dramatic expansion, procurement of co-development deals, acquisitions and games publishing, we intend to position SPYR APPS for continued success.  Our company culture will be based on the Key Performance Indicators and strong analytics-based thinking that I've found to be incredibly successful in the free to play mobile games business.  This, along with the creativity of our game designers, producers and developer partners should position SPYR APPS as a major player in the global games and apps market.  Of course it all starts with the user, and we will be committed to creating fun experiences for our users to keep them engaged and satisfied." According to NewZoo, a games market researcher (newzoo.com), the mobile games market will rise to an impressive $35.4 Billion USD by 2017.  SPYR APPS, LLC believes that it is poised to be a part of this growth by beefing up its team and its games portfolio under the leadership of Mr. Thind.

In other gaming news and recent developments:  Zynga Inc. (NASDAQ: ZNGA), a leading social game developer, announced that it will speak at the Canaccord Genuity 2015 Global Online Gaming Conference in New York on Today, September 9, 2015, and the Citi 2015 Global Technology Conference in New York on September 10, 2015.  Zynga's Chief Financial Officer, David Lee, and Senior Vice President of Games, Lincoln Brown, will attend the Canaccord Genuity 2015 Global Online Gaming Conference in New York on Today, September 9. Brown will participate in a panel discussion on social casino games that is scheduled to begin at 8:00 a.m. Eastern Daylight Time (EDT).  Lee will also participate in a fireside chat at the Citi 2015 Global Technology Conference in New York on Thursday, September 10, at 11:00 a.m. EDT.

Glu Mobile Inc. (NASDAQ: GLUU), a leading global developer and publisher of free-to-play games for smartphone and tablet devices, recently announced that Greg Brandeau has joined the company's Board of Directors. Brandeau brings to Glu a strong background in technology management experience. As the former CTO of Walt Disney Animation Studios and former SVP of Technology for Pixar Animation Studios, he is uniquely positioned to offer world-class engineering leadership expertise as Glu continues to expand its digital entertainment portfolio.  "Greg has a proven track record as a leader in the entertainment technology space," said Niccolo de Masi, Glu Chairman and CEO. "We expect that his experience and commitment to innovation will provide tremendous value to Glu's Board of Directors. We look forward to his contributions."

According to analyst Michael Pactcher of Wedbush, a leading authority on gaming space, Electronic Arts Inc. (NASDAQ: EA)'s Madden NFL 16 will lead all sales "by a wide margin" with 1.33 million units sold, including 100,000 bundle units. The analyst added that the game benefited from the strongest review in five years and was also aided by the continued expansion of next-gen console sales.

Activision Blizzard (NASDAQ: ATVI) News:  A re-imagined version of the fan-favorite multiplayer map Nuketown, is coming to Call of Duty®: Black Ops III. Set in the year 2065 and refreshed for a new generation of gameplay, Nuk3town integrates Black Ops III's new momentum-based chained-movement system, taking players into intense close-quarters action that they've come to expect. Fans that pre-order the game will receive the Nuk3town downloadable bonus map as an in-box download code, available with launch units of Call of Duty: Black Ops III for PlayStation®4 computer entertainment system, Xbox One, the all-in-one games and entertainment system from Microsoft and PC. Published by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), and developed by award-winning developer Treyarch, Call of Duty: Black Ops III will arrive in stores Friday, November 6.

Lionsgate (NYSE: LGF), a premier next generation global content leader, is teaming with the publisher and creators of Borderlands®, and renowned producers Avi and Ari Arad to adapt Gearbox Software's critically-acclaimed blockbuster video game Borderlands into a tent-pole feature film, the parties announced late last month.  Borderlands is an action role-playing first-person shooter video game created and developed by Gearbox Software and published by 2K, a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

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