Moat Joins BrightRoll Partner Program
Moat's measurement and analytics capabilities to help marketers expand their business on the BrightRoll platform
NEW YORK, Dec. 11, 2014 /PRNewswire/ -- Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, today announced that BrightRoll, an industry leading programmatic video advertising platform, has selected the company to join the BrightRoll Partner Program, a consortium of technology and data companies bringing advanced capabilities to the video ad ecosystem. As a platinum partner, Moat has established a deep integration into BrightRoll's end-to-end workflow to better help marketers increase the efficacy of their programmatic video advertising campaigns.
"We're delighted to be recognized as a platinum partner in BrightRoll's partner program," said Jonah Goodhart, CEO of Moat. "This accomplishment is a testament to the impact of our solution, and supports our mission of providing marketers with industry leading tools that improve campaign effectiveness."
The BrightRoll partner program offers a wide range of resources, training, analyses and support to help partner members grow their business. Platinum partners have passed a rigorous selection process and represent industry leading solutions that enable marketers to best meet their needs.
"The BrightRoll partner program ensures that marketers have access to an ecosystem of best-in-class products and services to maximize the efficiency of their video advertising campaigns," said Brent Horowitz, VP of Business Development, BrightRoll. "We're proud that Moat has achieved platinum status and look forward to better serving our customers, while advancing the video advertising industry."
About Moat
Moat is a New York-based SaaS Analytics company focused on building products for brand advertisers and premium publishers. Moat's offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns for publishers and advertisers, and Moat Pro, an ad intelligence platform powering information and insights for the digital advertising industry. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
About BrightRoll
BrightRoll is the industry's leading programmatic video advertising platform for reaching audiences across desktop, mobile and connected TV. The company powers digital video advertising for the world's largest brands, including 87 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks as one of the industry leaders in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit http://www.brightroll.com.
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SOURCE Moat
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