Moat and Optimizely Join Forces to Help Publishers Rapidly Improve Digital Ad and Content Performance

NEW YORK, June 4, 2015 /PRNewswire/ -- Moat, Inc. (www.moat.com), an independent SaaS analytics firm focused on making brand advertising more effective for marketers, agencies, and premium publishers, announced today that it released an integration with Optimizely, the world's leading experience optimization platform. With access to Moat's industry leading Attention Analytics for ad viewability, content marketing, and more, publishers using Optimizely can rapidly test, refine, and deploy optimal page layouts to ensure the highest levels of viewability, performance, and ROI for digital ad campaigns and content.

Optimizely is a leading experience optimization platform providing A/B testing, targeting and multichannel optimization for websites and mobile apps. Through the integration, publishers can access the Moat Analytics reporting dashboard to see the viewability and attention results for each version of their website. Moat reports on the performance of each layout in real time, so publishers can choose the placements and formats that deliver maximum viewability and attention for advertisers. 

"As brand advertisers continue to allocate a greater percentage of their budgets to digital advertising, the ability to align website optimization testing with clear insight into viewability and attention metrics will become a critical factor for measuring success," said Jonah Goodhart, Co-Founder and CEO of Moat. "This integration is a natural fit, which puts publishers in a power position to strengthen their offering to advertisers, and ensure the highest possible return on their investment."

"Optimizely is committed to providing a cutting edge optimization platform that gives our customers the flexibility to choose from any of the best of breed solutions available," said Travis Bryant, VP of Sales of at Optimizely. "We're excited to have Moat join Optimizely's partner ecosystem to help our customers deliver better experiences online."

To learn more and get started, visit https://www.optimizely.com/partners/technology/moat/. 

ABOUT MOAT
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.  

SOURCE Moat

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