M&M'S® to Reveal Sixth Character in Super Bowl Ad

HACKETTSTOWN, N.J., Jan. 17, 2012 /PRNewswire/ -- Today Mars Chocolate North America announced they'll reveal the sixth M&M'S® character, Ms. Brown, in a sweet new ad during Super Bowl XLVI.

Like all of her fellow M&M'S® spokescandies, Ms. Brown has her own distinct personality, which is rooted in her wisdom, high intelligence and sharp wit.  Her unmatched knowledge of milk chocolate vaulted her to the position of Chief Chocolate Officer – a position she's excelled in for seventy years, helping make M&M'S one of the most popular chocolate candies in the world.

Following the successful launch of products like M&M'S Pretzel Chocolate Candies, as well as witnessing the admiration her fellow characters enjoy from fans around the world, Ms. Brown decided now was the time to come out from behind-the-scenes and remind the world that M&M'S are not your average milk chocolate.

"We're very excited to introduce Ms. Brown to the world," said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. "Now is the time for Ms. Brown to step into the spotlight – and there's no bigger spotlight than Super Bowl Sunday." 

M&M'S will unveil the first images of Ms. Brown during special events at The Grove in Los Angeles, as well as M&M'S® World in New York City on Monday, January 30, 2012, at 3:00 p.m. ET.  Fans can also watch the reveal event live on Facebook at www.facebook.com/mms.

Following the Super Bowl ad, which was created by BBDO New York, Ms. Brown plans to stay in the national spotlight throughout 2012 to showcase M&M'S milk chocolate credentials.  She'll be featured in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter.

To learn more about Ms. Brown, visit www.facebook.com/mms or follow her on Twitter at www.twitter.com/mmsbrown.

About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America

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