M&M'S® Takes On Delicious Trends In 2019 With A New Format And New Flavor

M&M'S Introduces M&M'S® Chocolate Bars and M&M'S® Hazelnut Spread Chocolate Candies

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Sep 25, 2018, 11:52 ET

HACKETTSTOWN, N.J., Sept. 25, 2018 /PRNewswire/ -- Today, M&M'S® announced two launches that will join the brand's diverse portfolio – M&M'S® Chocolate Bars and M&M'S® Hazelnut Spread Chocolate Candies. The products will become permanent additions to the brand's iconic line-up, marking some of the biggest innovations in M&M'S history.

M&M’S® TAKES ON DELICIOUS TRENDS IN 2019 WITH A NEW FORMAT AND NEW FLAVOR

M&M'S is introducing colorful fun to a new section of the chocolate aisle with the launch of M&M'S Chocolate Bars, available starting December 2018. M&M'S Chocolate Bars consist of smooth milk chocolate with whole M&M'S® Minis visible throughout a large, molded and sharable bar format. The distinctive, rich chocolate bars will be available nationwide in five flavor varieties: Peanut (3.9 oz.), Milk Chocolate (4.0 oz.), Crispy (3.8 oz.), Almond (3.9 oz.) and Crispy Mint (3.8 oz.).

With the second new product, M&M'S brings a beloved flavor into its classic colorful candy-coated shells. M&M'S Hazelnut Spread Chocolate Candies feature a hazelnut spread center, covered in delicious milk chocolate, offering a delectable and trend-forward combination of chocolate and hazelnut flavors in every bite-sized piece. M&M'S Hazelnut Spread Chocolate Candies will be available nationwide beginning April 2019 in an eye-catching teal bag, in Singles (1.35 oz.), Share Size (2.53 oz.) and Sharing Size Stand Up Pouch (8.3 oz.).

"The industry is changing and consumer tastes are evolving. We're continuing to recognize and anticipate demand. We're excited to debut M&M'S Chocolate Bars and know that our M&M'S fans and chocolate bar lovers alike will appreciate the delicious taste that comes from our rich and creamy chocolate," said Allison Miazga-Bedrick, senior brand director, M&M'S Brand. "We're equally passionate for the launch of M&M'S Hazelnut Spread Chocolate Candies next year. We're thrilled to deliver this new flavor with color and fun, in a way that only M&M'S can."

M&M'S Chocolate Bars and M&M'S Hazelnut Spread Chocolate Candies will join other recent additions to the brand's portfolio including M&M'S Crunchy Mint, M&M'S White Chocolate, M&M'S White Chocolate Peanut and M&M'S Caramel.

In order to continue bringing such innovative products to consumers, Mars Wrigley Confectionery U.S. continues to make significant multi-million dollar investments in its U.S. manufacturing operations. Mars has invested $1 billion in its domestic sites over the past 5 years and has created 1,000 new full-time jobs. Over 95 percent of its confectionery products for the U.S. are manufactured domestically. Mars Wrigley Confectionery U.S. also continues to show its strong commitment to sustainability through such initiatives as the Mars' Sustainable in a Generation Plan and M&M'S Fans of Wind, through which Mars purchases enough wind power to cover the electricity needs of over 70,000 U.S. households—the equivalent of the energy needed to make all of the M&M'S in the world.

For more information on launches and Mars' investments, fans can visit the M&M'S Brand on Facebook, Twitter, Instagram or at www.mms.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram and YouTube.

SOURCE Mars, Incorporated