M&M'S® Super Bowl LV Ad Shows How Fun And Humor Have The Power To Help Bring Us Closer Together

Mars Wrigley Brand, M&M'S, Features Dan Levy Alongside Beloved M&M'S Spokescandies In New Spot, Seeking To Make People Smile

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Mars, Incorporated

Feb 03, 2021, 09:30 ET

NEWARK, N.J., Feb. 3, 2021 /PRNewswire/ -- Today M&M'S® Brand unveiled its new Super Bowl LV ad in advance of its scheduled broadcast during the first quarter of this Sunday's Big Game. The new commercial features Emmy® award-winning actor Dan Levy, as well as three of the brand's iconic spokescandies – Ms. Green, Ms. Brown and Red – and highlights how fun, humor and a few M&M'S have the power to help bring us closer together. Fans can view the spot on YouTube and at MMS.com/Superbowl.

Mars Wrigley Brand, M&M’S, Features Dan Levy Alongside Beloved M&M’S Spokescandies In New Spot, Seeking To Make People Smile

Titled "Come Together," the spot features a variety of relatable "wow, I really shouldn't have done that" scenarios and the people in them choosing to make it better with a bag of M&M'S. Like the person who kicked your airplane seat when you tried to recline, or the friends who botched their gender reveal party, or even the guy who can't stop mansplaining, no matter how hard he tries. The new ad was created by BBDO New York.

"I always try to take part in well-intentioned campaigns with brands that align with my sense of humor, so this ad was a perfect fit," said Levy of his appearance in the spot. "One of the things I loved most about this campaign was the message about how something small – like sharing M&M'S – can help bring people together."

The ad, which was unveiled virtually in a live event via OnZoom earlier today, marks the first time Dan Levy has appeared in a Super Bowl commercial. Fans who missed the virtual unveil will be able to watch a replay of the premiere event this Friday on M&M'S social channels.

"M&M'S is a fun and colorful brand – so tapping into that humor to help us laugh and feel more connected to each other felt very right this year," said Sarah Long, Chief Marketing Officer, Mars Wrigley North America. "Of course, having Dan bring his incredible talent and comedic wit only makes the story stronger. The new commercial is a great extension of our Mars Wrigley's purpose to create better moments that make the world smile."

The full 30-second spot will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday, Feb. 7, 2021. This will be M&M'S sixth Super Bowl ad in the past decade.

For more information, visit M&M'S on Facebook, Twitter, Instagram or at mms.com.

ABOUT MARS, INCORPORATED

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us.

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated