M&M's® Pretzel Celebrates 1st Birthday by Smashing Guinness Record for World's Largest Pinata

HACKETTSTOWN, N.J., Aug. 3, 2011 /PRNewswire/ -- Guaranteed to be a smash hit. Today, Mars Chocolate North America announced it's attempting to break the Guinness World Record for the largest pinata to celebrate the first birthday of its widely popular M&M'S® Pretzel Chocolate Candies. Three-time Grammy-winner Cee Lo Green will co-host the New York City bash, featuring a candy-filled, 46-foot tall replica of the Orange M&M'S® spokescandy.

New Yorkers and visitors are invited to join the sweetest – and saltiest – birthday celebration in town at the 69th Regiment Armory on Thursday, August 4, from 11:30 a.m. – 1:00 p.m.

The 46-foot tall replica of the Orange M&M'S® spokescandy will release thousands of bags of M&M'S Pretzel Chocolate Candies, which will be distributed to all party guests. An official from the Guinness Book of World Records will be on-site to verify the pinata as the largest ever constructed.

"When M&M'S Pretzel was recently named the 'Product of the Year,' we knew we'd have to throw an unforgettable birthday bash," said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. "And it doesn't get more exciting than Cee Lo Green, a 46-foot replica of Orange and thousands of bags of M&M'S Pretzel."

Party-goers will also be treated to all the traditional birthday party bells and whistles – birthday cake, games, prizes and other fun birthday activities.

Those that can't make it to the 69th Regiment Armory for the free party can visit www.facebook.com/mms to watch highlights from the celebration or to learn more about M&M'S Pretzel.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated.  In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America

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