M&M'S® New Ad Makes 'Eating In Bed' Irresistible

HACKETTSTOWN, N.J., July 27, 2015 /PRNewswire/ -- How irresistible are M&M'S Chocolate Candies? So much so, sometimes you just want them for yourself. Even if it makes a loved one jealous.

That's the premise of a new TV commercial released today by Mars Chocolate North America from M&M'S® Brand. The spot, titled "Eating in Bed" and produced by BBDO New York, takes a humorous look at a married couple's argument over eating chocolate in the bedroom. When wife Liz decides to enjoy "dessert" all by herself, her husband Scott is shocked by the mouth-watering betrayal – and the appearance of M&M'S "spokescandy" Red alongside his suddenly blushing bride.

The ad features many of the hallmarks that make M&M'S ads so popular: appearances by beloved "spokescandies" Red and Yellow, an outlandish parody of pop culture tropes, some sly misdirection, and a payoff that provides colorful fun for viewers. It also features the iconic track "Tainted Love" to amplify the awkward bedroom scene.

"Our latest commercial shows how irresistible M&M'S really are in a way that's part comedy, and part soap opera," said Berta de Pablos-Barbier, Vice President, Marketing. "We think viewers will have fun with all the twists and turns, and see how it's even more fun to share M&M'S Chocolate Candies versus keeping them all for yourself."

The commercial debuts nationally on Monday, July 27 on television and on the brand's social media channels. For more, visit the M&M'S® Brand Facebook page at www.facebook.com/mms or the official M&M'S® Twitter handle (@mmschocolate).

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

SOURCE Mars Chocolate North America

Related Links

http://www.mars.com

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