M&M'S® Is Back In The Game With New Super Bowl LII Commercial

After a Three-Year Hiatus, M&M'S will Entertain Fans During the First Quarter of the Big Game

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Dec 07, 2017, 07:00 ET

HACKETTSTOWN, N.J., Dec. 7, 2017 /PRNewswire/ -- Today, Mars Wrigley Confectionery U.S. announced something fans have been craving – a new M&M'S Super Bowl commercial. Over the last 75 years, M&M'S has established itself as an iconic entertainment brand by connecting with fans through pop culture. For the first time since 2014, M&M'S will return to the Super Bowl – one of the biggest entertainment platforms in the world – to continue to entertain fans with a new commercial.

The M&M'S Brand, which is known for its colorful spokescandies, will tap the mass reach of the Super Bowl to entertain fans with an all-new 30-second commercial that will be produced by BBDO New York and supported with a fully integrated marketing campaign including PR, digital and social media.

"The Super Bowl is such an iconic event and we're thrilled to be bringing M&M'S back to the big game this year," says Allison Miazga-Bedrick, Brand Director, M&M'S. "Some of the beloved M&M'S spokescandies will be back in action like never before and we're excited to showcase M&M'S as the entertainment brand that our fans know and love."

This year, Mars Wrigley Confectionery U.S. decided to bring the M&M'S Brand back into the game after a three-year hiatus. The last time the M&M'S Brand advertised during the Super Bowl was in 2014; the ad spot, "Delivery," featured Yellow being blissfully unaware of just how irresistible he is as he is delivered to a dinner party. Previously, the brand aired "Love Ballad" in 2013 where Red professed his love with a romantic serenade and "Just My Shell" in 2012, which introduced Vanessa Williams as the voice behind the Ms. Brown spokescandy for the very first time.

The M&M'S commercial will air during the first quarter of Super Bowl LII on Sunday, Feb. 4, 2018 on NBC. For more information, fans can visit M&M'S on Facebook, Twitter, Instagram or at www.mms.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated