M&M'S® Invites America To Vote For The Newest Peanut M&M'S Flavor

HACKETTSTOWN, N.J., March 29, 2016 /PRNewswire/ -- The search is on for the next great peanut – M&M'S Peanut that is. In honor of their 75^th anniversary, M&M'S is empowering fans to choose the brand's newest peanut–flavored addition to its iconic line-up in a nationwide "Flavor Vote."

M&M'S Peanut – which became an instant classic when it was first introduced in 1954 – will be joined on shelves with a new peanut flavor this fall.  Three new, nut–inspired challengers – Honey Nut, Coffee Nut and Chili Nut – will go head-to-head vying for America's hearts and stomachs and to win the coveted position of sitting side-by-side with M&M'S^® Original Peanut.  Fans of the brand will be able to purchase and taste each of the new flavors for themselves via retailers nationwide and then cast their vote, once a day until June 17 at http://peanutflavor.mms.com or by texting the word "Vote" to 87654.

"At Mars Chocolate North America, we know M&M'S would not be the brand it is today without our fans," said Tanya Berman, Director, M&M'S Brand. "As we celebrate our 75^th Anniversary, 'Flavor Vote' is the perfect opportunity to say thanks by empowering them to write the next chapter in our brand's colorful history by choosing the newest M&M'S Peanut flavor."

The Tasting Fun Doesn't End Here!
Once fans cast their vote for their favorite new M&M'S Peanut flavor, they are entered for the chance to win* $100,000 and earn the title of the official M&M'S Taste Tester. The winner will be announced in August along with the winner of the 'Flavor Vote,' which will remain on retailer shelves nationwide.

The brand expects to see a "colorful" but friendly competition put on by all of the "Flavor Vote" campaign participants and encourages fans to rally for their favorite using the hashtag #MMSFlavorVote.

For more information, please visit http://www.mars.com/ and follow us at Facebook.com/mms, Twitter.com/mmschocolate, Instagram.com/mmschocolate and Pinterest.com/mmschocolate.

*M&M'S® Brand Peanut Flavor Vote Game. NO PURCHASE NECESSARY. PURCHASE WON'T INCREASE CHANCES OF WINNING. Game begins at Noon ET on 3/1/16 & ends at 11:59:59 AM ET on 6/17/16. Open to legal residents of 50 U.S./D.C., age 13 or older as of date of participation. To play, visit Facebook.com/mms or text VOTE to 87654. (4 sent messages per play. Message & data rates may apply. Automated msgs. Send STOP VOTE to 87654 to stop mgs; send HELP VOTE to 87654 for help.) Participation subject to Official Rules. Void where prohibited. Sponsor: Mars Chocolate NA, LLC. Not sponsored by or associated with Facebook. ®/TM trademarks ©Mars, Incorporated, 2016

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

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SOURCE Mars Chocolate North America

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