M&M'S® Brings Back Its Popular Flavor Vote With New Internationally-Inspired Flavors

Fans Can Vote for Their Favorite of Three New Flavors: Mexican Jalapeño Peanut, Thai Coconut Peanut and English Toffee Peanut

News provided by

Mars, Incorporated

Jan 17, 2019, 12:36 ET

HACKETTSTOWN, N.J., Jan. 17, 2019 /PRNewswire/ -- Get ready for a mini-vacation for your mouth! M&M'S is launching three new, limited-edition M&M'S Peanut flavors for its new Flavor Vote campaign: Mexican Jalapeño Peanut, Thai Coconut Peanut and English Toffee Peanut. The new flavors will be available at retailers nationwide starting January 28.

M&M’S® BRINGS BACK ITS POPULAR FLAVOR VOTE WITH NEW INTERNATIONALLY-INSPIRED FLAVORS

The Mexican Jalapeño Peanut flavor combines just the right amount of spice with chocolate. The Thai Coconut Peanut flavor is a savory sweet taste inspired by the tropics of Thailand. And there's nothing more English than toffee, and the quintessential English Toffee Peanut flavor tastes as elegant as a trip to Great Britain itself.

"With M&M'S Flavor Vote back this year, we're thrilled for our fans to vote and are sure the three internationally-inspired flavors will excite their taste buds," says Allison Miazga-Bedrick, Brand Director, M&M'S. "We believe flavors have the power to transport you, and this time, we are making that journey a reality by offering participating fans the chance to win a trip around the world."

By voting in this year's Flavor Vote, fans will be entered for the chance to win a trip to all three countries that inspired the new flavors: Mexico, Thailand and England. Starting January 28, fans can try each new flavor and cast a vote online at www.flavorvote.mms.com, or text the word "Vote" to 84444 and following the instructions in the reply text messages. Participants can vote once a day until May 17.

The M&M'S brand launched its first-ever Flavor Vote in 2016, in which fans helped select Coffee Nut as their favorite peanut-flavor to join Original Peanut on shelves. In 2018, in the brand's second Flavor Vote, fans chose Crunchy Mint as their favorite crunchy flavor.

The flavor with the most votes will be announced in August 2019 and continue to be sold at stores nationwide. Try M all and vote for your favorite!

For more information, fans can visit M&M'S on Facebook, Twitter, Instagram or at www.mms.com.

About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated