M&M'S® Brand Is Returning To The Super Bowl To Inspire Connections With New Commercial

M&M'S Brand Builds on Mars Wrigley's Purpose to Create Better Moments That Make the World Smile

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Dec 16, 2020, 08:00 ET

NEWARK, N.J., Dec. 16, 2020 /PRNewswire/ -- In 2021, Mars Wrigley's M&M'S® Brand will return to the Super Bowl stage to connect with and entertain fans. The new commercial will inspire people to find ways of connecting with each other and feature everyone's favorite spokescandies, who convey the brand's iconic humor and colorful fun.

M&M’S® BRAND IS RETURNING TO THE SUPER BOWL TO INSPIRE CONNECTIONS WITH NEW COMMERCIAL - M&M’S Brand Builds on Mars Wrigley’s Purpose to Create Better Moments That Make the World Smile

"The biggest moments deserve the biggest brands, and after an unprecedented and unexpected year, we're excited to bring M&M'S back to the Super Bowl to bring fans better moments and more smiles," said Sarah Long, Chief Marketing Officer, Mars Wrigley North America.

Mars Wrigley has been a part of the Big Game for over 10 years with award winning ads such as the SNICKERS® Betty White spot, which was ranked as the #1 best Super Bowl commercial over the last twenty-five years by USA Today.

The new 30-second spot, produced by BBDO New York, will air during the first commercial break following the kickoff of Super Bowl LV, which will be broadcast on CBS on Sunday, Feb. 7, 2021. This will be M&M'S sixth Super Bowl ad in the past decade.

For more information, fans can visit M&M'S on Facebook, Twitter, Instagram or at mms.com.

ABOUT MARS, INCORPORATED
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us

Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 125,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world's best-loved brands including DOVE®, EXTRA®, M&M's®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN'S ORIGINAL™, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world's pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, and VCA™.

We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive. The Mars Compass, inspired by the Economics of Mutuality, is used to measure the company's progress in service of its purpose; The world we want tomorrow starts with how we do business today.

For more information about Mars, please visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated