M&M'S® Announces Its Flavorful Plan For 2017

The newest M&M'S® flavor - Caramel - to hit store shelves next May

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Oct 18, 2016, 11:00 ET

HACKETTSTOWN, N.J., Oct. 18, 2016 /PRNewswire/ -- Today, M&M'S® unveiled the latest flavor in its delicious line-up of M&M'S Chocolate Candies – Caramel! M&M'S Caramel Chocolate Candies will feature a smooth caramel center covered in delicious M&M'S Brand Milk Chocolate and coated in a colorful candy shell – offering the ultimate combination of flavors in every bite-sized piece. The new flavor is due to hit shelves in May of 2017.

M&M'S(R) Caramel Chocolate Candies will be available in May, 2017 at retailers nationwide in Singles (1.41 oz.), Sharing Size (2.83 oz.) and Sharing Size Stand Up Pouch (9.6 oz.).

The new chocolate candy is filled with a soft caramel center, providing a perfect smooth texture in every piece.

M&M'S, which celebrated its 75^th anniversary this year, is the world's #1 chocolate brand. By introducing fun, new product innovations like M&M'S Caramel, the brand has remained a chocolate icon and continues to excite consumers since 1941.

"Chocolate and caramel is such a popular flavor combination, especially with the fans of M&M'S," explains Tanya Berman, Brand Director, M&M'S Brand. "In our research, our fans were enthusiastic at the possibility of a Caramel variant and we can't wait for them to try the perfect balance of soft caramel and delicious M&M'S chocolate this spring."

The new chocolate candy is filled with a soft caramel center, providing a perfect smooth texture in every piece. M&M'S Caramel contains 190 calories per serving and will be packaged in an eye-catching, bright blue bag. Chocolate and caramel lovers alike can find M&M'S Caramel Chocolate Candies nationwide at local food, mass, convenience and drug stores beginning late May, 2017.

M&M'S^® Caramel Chocolate Candies
M&M'S^® Caramel Chocolate Candies will be available in May, 2017 at retailers nationwide in Singles (1.41 oz.), Sharing Size (2.83 oz.) and Sharing Size Stand Up Pouch (9.6 oz.). For more information, visit the M&M'S^® Brand Facebook page at www.facebook.com/mms, the official M&M'S^® Twitter handle @mmschocolate, or www.mms.com.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

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SOURCE Mars, Incorporated